A strong social media relationship is just as much about listening as it is about talking. It is therefore important that you listen in to what your target audience is talking about and joining in on the conversations by offering helpful tips and information.
Hashtags are very helpful in finding conversations – especially those about a special event like a business summit, small business week, social media conference. Though Twitter popularized the use of hashtags, it is also used on other social networking platforms like Facebook, Pinterest, Instagram and Vine.
Sample of hashtags:
In most cases, searching a keyword with a hashtag will give you all social media posts or updates that include that tag.
Why use hashtags?
They not only provide you with a convenient way to see what everyone is saying about a particular event or topic, hashtags also allow you to take part in the conversation.
Let’s use #MACsPerfectPitch as an example.
Now that you know the importance of hashtags, how do you follow them as conversations happen in real time? Following are two helpful tools to help you do just that:
Like any other relationship, your social media relationship with your audience requires thoughtful attention. Learning about the behavior of your fans and followers is the first big step to building a strong social media relationship.