Looking for ways to bolster the sales conversation rate of your online business? No matter how good your business model is, if your marketing message isn’t compelling enough or you’re using a scattershot approach to market your product, you’ll struggle to get the sales results you want.
Follow these three tried-and-true steps to get better results from your email marketing, social media and content marketing efforts.
1. Get the message across
First thing first, before you get the message across to your target market, be sure to have a well-crafted, compelling message that will motivate potential customers to take action. People want to read or hear a message that inspires them to take action.
Once you get the message right, it’s time to get it across using various marketing vehicles that have worked for you in the past, as well as new strategies that you think will also be effective.
2. Be specific with your target audience
Many marketing campaigns have failed for one main reason: it does not get in front of the right audience. A shotgun marketing approach can lead to a lot of frustrations. If you want to avoid that, then be precise about who your potential customers are.
You don’t really need a massive marketing list. All you need is a shorter list of prospects that are highly targeted for your business. Being specific with your target audience means doing the legwork of knowing who your ideal customer is, and where you can find them.
When you have the right information, it would be a bit easier to reach out to them with your marketing message.
3. Timing is everything
Get the right timing of your sales cycle. If you think the month of June is the most difficult time to sell a particular product or service, then focus all your efforts on the next month when your buyers are more likely to buy from you.
Just like any successful comedian, if you want to get laughs and applause from your audience, timing is everything.
Over to you…
How about you? Do you have any secrets to ramping up sales conversion that you want to share? Let us know about them.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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