Many small business owners tend to add more things on their website than necessary. They stuff it with new plugins, more options on the navigation bar, too much information and additional features here and there. Instead of focusing on meeting the specific needs of their target audience, they end up cluttering, confusing and turning them off.
So how do you ensure that the time and energy you spend improving your website doesn’t go to waste and frustrate your visitors? MACs Women’s Group recommends that we consult the real experts of building a compelling website – Google.
1. Know what the visitors will do.
Google, hands down, is the best out there when it comes to user experience.
They are the perfect model that business owners and webpreneurs like us should try to emulate. One of the great things that have made them most prominent and influential on the internet right now is because Google knows and responds impeccably to user experience.
They ask “what will the users do” before they create something for them. Will they find it useful? What will they do next once they see or read the content?
When they know the answers, they then proceed with creating exactly the kind of content, service or product that people will truly find valuable to them.
2. Offer a solution to a problem.
The whole structure of your website should be organized and designed to solve a problem or answer a question of your target audience. Google is an ace in this department.
Looking for something on the internet? Google provides you with best possible answers.
3. Test out your ideas and refine.
Since their inception, Google has been offering a lot of products, services and tools. Before many of them became successful and later on indispensable to our day-to-day online existence, they do a lot of testing and refining.
So test your ideas out there and see what type of response and feedback you get from your audience. This gives you plenty of opportunities to fine-tune and improve your website and ultimately get the best results you desire.
Do you agree with these practices by Google? Share with us your insights below.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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