If you’ve decided the time has come to create online marketing videos, you are making a wise business decision. For your videos to be successful there's a lot for you to learn, but for now I am going to share with you 3 simple, but powerful ways, to get people to like your marketing videos. Let’s get started.
Jump Into Action Right Away
If you want to grab your viewers attention you won’t want to be dragging things and don’t waste time as this will weaken the focus and you will lose your visitors. Instead, jump into action right away. Immediately communicate a message through action. Captivate your viewer’s attention by planning the flow of your video.
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Put Thought Into Your Greeting and Closing
The most successful marketing videos will feel like an unprompted conversation. However, the difference between a good video and a superior video is just two things – the opening and the closing. Start with a greeting, introduce yourself and give the name of your business. If you provide a service to a particular niche, share that as well.
How you end your video is also very important. This is another chance to tell your viewers your business name and you need a call to action that will get the reaction you want from your viewers. For example, ‘click here to sign up for our newsletter,’ or ‘visit our website for more information,’ or 'Schedule a 30-minute discovery session to...'
Make it a Surprise and Fun
Do something that is unexpected. Surprise your viewers and make sure you keep it fun. If you are creating a behind the scenes video, you can spruce things up by sharing something relatable and fun with your viewers. Another example, would be to include text and animation to your video. Animoto is an excellent source for business women to use to create videos, quickly.
This service is an excellent resource that can help you take your marketing video to an entirely new level. When you are putting together your online marketing video don’t be afraid to think outside the box and see what you can do to keep your visitors liking and sharing your video.
There you have it – these are three simple and great ways to get people to like your online marketing video and share it with others. Make the most of this powerful tool!
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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