Many business women wanting to monetize their businesses online believe that building their lists, a major part of gaining online profits, takes super-hard work and to collect potential clients' names and email addresses. This is not necessarily so, it takes a bit of patience and the right set of strategies.
As with anything new when building your business you must take the first step. If more traffic and increased profits are what you want to achieve with your online marketing, an opt-in list will do wonders for your business online…
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Internet marketing may have developed a rapid surge for the past few years. As more internet based businesses are being established, woman entrepreneur, you need to develop creative and new marketing skills. Plus the knowledge to keep up with the competition and to cope with the ever-changing digital business world.
The demand for Internet marketing tips and techniques have grown significantly and new strategies of online marketing has been born, one of them is Opt-in email marketing, also known as permission marketing. Believe it or not, this technique can spread the word about your products and services in a cost free and effective way.
Opt-in marketing requires the permission of the customer before you are allowed to send or promote with any marketing materials, usually in newsletter-form delivered via e-mail. The more targeted opt-in marketing email sent, the more chances there are to generate sales and repeat sales, which is what businesswomen should be striving for. To do this, you must build a list of clients and potential clients who are interested in your niche and want to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer, this is an ideal list since they already have shown interest in what you have to present and sell. They have willingly signed up for your list. These are the people who have liked what they have seen on your site and have decided they want to see more and maybe even purchase what ever product or service your business has to offer.
Many people would think that building their lists would take a ton of hard work and a lot of time to build and collect ideal clients' names and addresses. Again, this is not so, it takes a bit of patience and some strategies; list-building will open your site and your business to a whole new world of targeted clients.
Sometimes business women can get overwhelmed with so much information and content available about list-building; some of which may be confusing because there is so much presented in different ways. Different groups of people have different approaches on building an opt-in list, but no matter how diverse the many methods are, there are always some crucial things to do to build your list.
Here are 4 Email List Building Steps Every Business Woman Should Know :
1) Create an irresistible website or landing page with an opt-in that immediately invites your website visitor to sign up for your newsletter. While some may say this is too soon to ask for someone to subscribe, I say not at all, try to remember that your homepage should provide a clear and quick impression of who you serve. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.
Setting up a good opt-in form is not hard difficult to do. Just write a simple short statement about how they get to see more and receive updates from you. Then there should be an area where they type in their name and e-mail address. This web form will automatically get saved into your email marketing tool and send you a notification that you have a new subscriber. As more people sign in, your list will be growing.
2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s interest, almost immediately. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good list-building tools for your site and include appealing graphics, but don’t over do it.
Don’t waste your time looking all over for these solutions, check out this tool we use called Privvy.
3) Provide good service and products. A return customer is more likely to bring in more business. A satisfied customer will recommend a business whenever an opportunity arises. Word of mouth recommendations alone can rake in more business than expensive ads. As your clientele grows, so will your list. With more subscribers on the list, the more people will get to know about what you have new to offer.
4) Keep an updated and private list. Never break the trust your customers have given you. If you sell or share their e-mails with others and they get spammed, many will probably unsubscribe from your list. Remember, a good reputation will drive in more traffic and subscribers, as well as strengthen the loyalty of your customers.
To gain access to my list building masterclass, contact me here: I want to learn step-by-step how to build a profitable list.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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