Jaleh Bisharat has a long list of accolades, spanning from being a Harvard alum, current senior vice president of marketing for Elance-oDesk, and past senior vice president of marketing for companies like Amazon and OpenTable. She also contributes to the Huffington Post, and in her most current article, provides some tips of women succeeding in the work place!
Here is a recap of her helpful advice:
1) Perfect your personal brand
Identifying and accentuating your singular talents and areas of expertise are essential steps to success. Promote this brand in any and every way possible- from your company website, to Facebook, and beyond!
Bisharat encapsulates the difference between motion and progress in her adage, "20% of the effort gets 80% of the result." She explains that by sorting out what projects will lead to the most progress and those that are not nearly as effective, your team can achieve optimal results without wasting time, energy, and effort.
3) Turn problems into solutions
When encountering a problem, proactive people rise to the challenge! Instead of presenting the problem as an unsurmountable obstacle, already compile a few possible solutions. This contagious can-do attitude will be noticed by your employees and your employer.
4) Learn something new every day
We live in a technology-rich world where information is ubiquitous. Take the opportunity to increase your knowledge base every single day because, if you don't, you may fall behind. Bisharat recommends Coursera and General Assembly, where you can take courses for free!
5) Construct a "high performance" culture
Bisharat offers four clear tips conducive to creating a blended, cooperative, and efficient team. She suggests that clear objectives with written guidelines and deadlines should be provided, check-ins should be carried out frequently, feedback and rewards should be given out, and all members (virtual or office members) should be treated with equal kindness.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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