To make sure that you are getting the most out of Twitter, knowing what NOT to do is just as critical as knowing what to do. Some mistakes are quite small, while others can have a direct impact to your lead generation efforts.
Following are some common blunders that every Twitter user should avoid:
1. The I and Me Syndrome. Do you want to have coffee with someone who only talks about himself and doesn’t even ask how your day’s going? Nope. I know you won’t.
This is the same with Twitter. If you are too self-promotional, no one will want to follow you. So instead of just talking about your business all the time and incessantly posting links pointing to your own site, share interesting or funny industry news. You’ll build more following this way, and you’ll probably get retweeted more often.
2. Only sharing your blog posts. Business blogging is one way to build a following and sharing your blog posts to Twitter is a very smart marketing tactic. But again, your tweets shouldn’t be exclusively about your blog posts. If you have subscribed to RSS feeds of several blogs, you can go through them for 10 minutes and then pick a post that you think will interest or amuse your followers.
3. Skewed Following-Follower ratio. People stay away from a Twitter profile with 10,000 followers and who’s only following 20 people (unless it's a celebrity profile). This huge difference in ratio is a definite red flag. If you’re new to Twitter be very picky about who you follow. Use Twitter directories such as Twellow or WeFollow to look for people within your niche.
4. Too Impersonal. Most company Twitter pages don’t have an image of a person added on the page. They want to set a corporate atmosphere and a professional tone, that’s why. But company pages who put a face behind their brand are more inviting than those without. Big companies like Comcast and Zappos made sure that there’s a face behind the tweets.
Or, alternatively you can just include the Twitter links of people in the ‘Bio’ section or within the page.
5. Neglect to monitor brand chatter. If you think that monitoring your brand will eat up too much of your time, you’ll be excited to hear that this is not the case. Monitoring your brand chatter on Twitter will only take 10 minutes of your time. Free tools like TweetDeck can help you monitor Twitter conversations about your brand or company in real-time.
Do you have your own “Twitter Blunders” list? Perhaps you can share it with us by commenting below.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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