When you have an extensive small business email list of quality prospects, getting you message across becomes a lot easier. But the problem is, many people nowadays keep changing their email addresses in which, according to industry averages, around 33% of your email list is lost to attrition every year.
That’s a pretty huge percentage. So how do you ensure keeping your email list updated and strong? MACs Women’s Group offers you our top six ways to continue building your small business email list.
1. Utilize social media
Who says social media and email marketing can’t work perfectly together? Use your social media pages to get more email subscribers. You can add an opt-in form to your Facebook page.
Be sure to encourage your followers and friends on Twitter, Google+ and Pinterest to subscribe to your email list and receive exclusive updates and valuable contents.
2. Keep it simple and easy to subscribe
Make it easier for people to sign up for your special offers. Create a simple opt-in form and place it strategically on your main landing pages where visitors can easily see it. Don’t request too much information for your email capture forms. You can just add more details once they’ve signed up.
3. Optimize your site to capture more emails
The overall design of your website should be optimized to capture more email subscribers. Putting an easy to use opt-in form is a good place to start. You can also create a subscription page or banner dedicated entirely to getting more people to join your email list.
4. Provide valuable content
There’s no better way to build a solid email list than offering valuable content. When people find your content useful and helpful for them, there will be no need for you to coax them into subscribing.
So keep offering useful and valuable content. Provide answers to questions or solutions to people’s problem. Once people know that they will get something of value from you, they’re more like to subscribe.
5. Offer a gift
People love gifts. Offer some from time to time to get people to sign up. You can also give a special gift to someone for being a loyal subscriber. This can encourage others to join or stay subscribed.
6. Attend business networking events
Participating in events and business meetups provides you with many opportunities to build your customer base. Exchange business cards with like-minded entrepreneurs and direct them to your website, which is smartly optimized to capture emails.
Do you have top tips of your own? What strategy or strategies do you use to grow your email list?
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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