Having an opt-in form is very essential for every online business. It is one of the major ways to grow a list and every online business owner is well aware that a bigger list means bigger conversion opportunities.
Following are 8 ideal places where you can put your opt-in form:
1. On top of the header
Your website header draws the attention of website visitors, providing maximum exposure to anything you put in or above it. If you want your opt-in form to be seen right away, then putting it above the header makes sense.
You can use the Hello Bar or ViperBar for this purpose.
2. On your header
For the same reasons stated above, another good location to place your form is within the actual header. Of course, if you already have an opt-in above the header, don’t overdo it by adding another one on the header.
3. A feature box
A feature box is something that tells your visitors what your site is all about. On the box, you explain to your visitors what they get, right off the bat, if they opt in. This is a great way to generate lots of qualified traffic.
The Wordpress Generate theme has a built-in featured box that you can easily use.
4. Top of your sidebar
If you’re not placing your opt-in form on top of the sidebar then you’re missing out on possible email subscribers. Although the top-right corner of a page has been shown to be a blind spot, if you use colors that stand out, your opt-in form will get the attention you want.
5. At the end of your posts
When visitors read your posts all the way to the end, it shows that they clearly love your work. Adding an opt-in box at the end of the post is a good way to ask your readers to opt-in because you’re getting to them right when they just had a good read.
6. The footer of your site
By placing your opt-in form in the footer you get to remind those visitors just scanning through that they can get something if they sign up. Also, opt-in forms on the footer are visible on every page of your site.
7. Your about page
This is one of the most visited pages for any site out there. So why not take advantage of the huge traffic you’re getting on this page by adding up an opt-in form?
8. A pop-up box
For some websites this is a great way to get people to sign up for something, but for others, an opt-in form popping out of nowhere only annoys visitors and can totally kill conversion.
So where’s the best place to put an opt-in for your site?
That really depends on your niche. If your audience is tech savvy, you don’t need to be too aggressive with your opt-ins, just put it in a convenient place like on the top of your sidebar or within your header and you’re good to go.
But if you’re in the fitness, real estate or forex industry, you may have to be a little bit aggressive by having a pop-up opt-in box.
How about you, where is your opt-in form located?
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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