Let's face facts.
We can do all the wishing and hoping we want and even though having a positive attitude is great, every business woman is not just going to wish herself to the perfect business.
You have to put in some work. You have to take action toward meeting your desired goals.
Doing business online today requires positioning yourself as an expert in your field. Now, this doesn't necessarily mean a polarized, "Oprah-type" presence, but it does mean being efficient and effective in describing and delivering the benefits of your products and services to your clients.
This is where we get real about your content.
Despite its importance, there seems to be a certain amount of confusion about what content really is and even if quality content truly matters. Continue reading to discover my take on both of these issues.
Also, watch the training video on how to get the most out of your content.
Let’s talk about the definition of content.
One dictionary definition of content reads: "the subjects or topics covered in a book or document." Well, online content can be almost anything you want it to be.
Content is what you put on your website or social media profiles to get people interested in what you have to offer.
If you are doing online marketing, which every business women looking to make a profit online should be doing, you have to give people a way find you and your goods or services.
With technology, there are a variety of options for sharing information, and in a variety of formats. Your clients are no longer just interested in reading only written text, they want information in a variety of formats. These include videos, images, gifs, audio, products, etc.. Content that can be viewed quickly and can easily consume.
So, now that we know what content is, let's talk about what is valuable content.
Valuable content is anything that enhances your target audience. Pretty straight forward, right?Well, remember, I said earlier that you will have to put in some work? This is where the value of your content comes in.
Creating content that gets quickly and easily consumed by your online audience requires vision of purpose and a process. Knowing your industry and client's needs allows you to offer the best product and service information online. Providing best practices and industry information to your audience also qualifies as valuable content. Again, think in terms of ease of consumption. Tips, downloadable guides and resources all count.
If you think about your webpages as your brick and mortar in the real world, the content is the equivalent of what you’d stock on your store shelves to attract customers. Having well laid out online pages with a relevant mix of content in various forms will attract more web visitors. The more people that you can get to browse, the more money you will make down the line.
In conclusion, having great content to market online will help to create a loyal tribe of fans and customers. Content builds relationship. Relationships are built on trust; and trust drives revenue. Your target audience is looking for quality and why not from you? Become the expert; the go-to-resource for your clients and start seeing the benefits.
Do you have questions? Would you like to discuss how I can help you market your business online? Get in touch with me for a complimentary session here.
As a marketing expert, I stay up-to-date on what is happening in the online space, this is my focused area of expertise. While reading up on the ever-changing happenings in the online marketing world, here are some of my finding about the top trends in marketing for 2016.
According to a recent survey of 500 local businesses; the top 5 local marketing tactics for this year are: Social Media Marketing, which ranked a whopping 74 %; followed by Search Engine Optimization at 68%; Mobile Friendly Website and Facebook Advertising came in at 63% and 60% respectively. Source: ReachLocal
Most business women have a website for their business and maybe even a presence on social media. What most business women are not experiencing is more profits from their online marketing efforts. Knowing what your local business owners are focusing on this year, provides you with the data you need to measure how your business is matching up online.
Questions you might ask yourself:
As the results from this survey further shows, 84% of local businesses said they plan to spend more time on their marketing in 2016. We know that marketing is the life-blood of every business. If you aren't marketing, your business is not being seen by your potential clients. Doing the right kind of marketing online can help catapult your business success.
Is your marketing up to par? If you are planning on reaching your ideal customers online, which is the way most business owners are marketing their products and services to potential customers these days; consider investing in your marketing as well.
To register for our next MACs-iMize & Monetize Your Business Online Program sign up here: http://www.macswomen.com/4weekcourse.html
For a Complimentary Session to discuss your online marketing, sign up here: FREE 30-Minute Session
With millions of monthly users and over 20 billion images and videos shared over Instagram, it is fair to say that this should be added to your marketing mix.
In a previous post, I showed you how to embed your Instagram posts into your website. Well, you can do the same for videos! I can heart it now... I don't like making videos. It doesn't feel natural or I don't have enough time or tools to invest in this strategy. Well, here is a free tip you can do now to include videos into your marketing, without creating them yourself.
Video marketing is hot!
One of the main reason is speed of delivery. Your clients want information and they want it fast! I do highly encourage you to create original videos using your smartphone, camera or converting PowerPoint presentations into videos. It truly goes a long way with connecting on a more intimate and personal level with your audience.
In the meantime, while you are working up to creating your own videos, you can leverage the power of Instagram by integrating free videos into your content. This can beautifully boost your content. Caveat, give the proper attribution by showing the username and linking back to the original video on Instagram.
Also, when curating videos for your content, try sticking to the personality of your brand. Basically, share videos that are relevant for your industry type and audience.
Top types of content that gets engagement include those that: Entertain, Educate, Inspire and Convert.
Enjoy this video from one of the Instagram accounts we follow. After all, business women are often stepping out on faith! Enjoy and post a comment below with your Instagram handle, we'd love to follow you!
If you are using Instagram to help get your marketing message out, repurposing your posts is a great way of leveraging your content. This tactic should be added to your online business marketing goals.
As with all other areas of your business, having a strategic plan for your social media marketing should be included in your overall business goals. Goals are important because they help to give clarity of the desired result. Get "The Power of Goals Guide & Workbook Bundle" to help guide you through the process of setting your goals, so you can create success online!
Embedding your Instagram posts is easy. You can embed your own content as well as photos and videos from public profiles. As always, people own their Instagram content, and embedded posts give the proper attribution by showing the username and linking back to the original content on Instagram. So feel free to shout out products, services and organization that you like!
STEP-BY-STEP -- The Process:
So, how do you embed your Instagram posts, you ask? Here are the simple, easy steps and a quick tip video to help you. To embed Instagram content you need to first visit the post on the web and get the embed code.
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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