The marketing guru, Seth Godin, once said that if you want to succeed right now, you have to be remarkable. With today’s level of competition, especially on the internet, with everybody hustling for everybody’s attention, you can’t afford not to stand out from the rest of the crowd.
If you want to beat the competition, strive for uniqueness and be memorable to your target audience. Because if you don’t, Seth Godin added, your target audience will go to someone else who is.
Yet again, standing out online is easier said than done. That’s when business motivators like Seth Godin and MACS Women’s Group come into the picture. We are here to help you become more successful in business.
That said, here are four proven ways that could make your online small business a lot better than your competitors.
Know what makes you stand out
All businesses, in some ways, are unique. If you’re building a strong presence online, whether you’re offering a service or selling a product, the first crucial step to take is to determine what makes your business unique from others, and then milk it.
Women entrepreneurs who recognize that early in their business become more successful, and eventually separate themselves from the pack.
Establish your brand
Be specific about who you are. Do you want to establish a brand known for motivating and offering innovative resource for progressive business women? That’s us, the MACS Women’s Group.
Want your company to be known for its impeccable online customer service? Be like Zappos.
Or do you want your business organization to hold that special distinction for treating their customers with compassion? Then be like L.L. Bean.
How your target market perceives your business will create your own unique marketing story, which you can then use to your advantage.
Offer a high-perceived value proposition
Show customers what real benefits they get from using your business, most preferably those huge benefits that they don’t get from your competitors. Be creative with your selling proposition, and you will more likely attract more potential customers to buy from you.
Everyone knows Donald Trump, right? Okay, somebody from Nunavuk, Canada, doesn’t know him. But you will never know. Even his hair is now very famous. If the Trump has new business projects, people will immediately know about it.
Goes without saying, the Trump brand is almost everywhere – offline and online. You may like or not like Donald Trump. By the “Be everywhere” strategy he’s known for surely works like magic.
So what’s stopping you from utilizing all the tools available at your disposal to connect to your market?
Start reaching out to your target audience using different social media channels. Harness the viral power of Facebook, Twitter, LinkedIn, and other popular social media. Create some buzz about your products or services.
Kickstart the growth of your online small business today! Need support and implementation options, we have social media solutions to help you grow and MACs-imize your brand using social media.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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