Autoresponders are some of the most important online marketing and lead generation tools any woman entrepreneur can use. But without an opt-in list, autoresponders are useless. Today’s article is for businesswomen who are just starting out with building their mailing list.
How to get people’s names and email addresses
The easiest way to grow your list is to give away freebies. Never think of the free stuff you give as lost money, they’re an investment.
What you should be giving away
Giveaways can come in different forms. They can be in the form of eZines, eBooks, market reports, marketing tools, coupon codes, free access to private sites or just about anything you can think of that will be of value to your audience. Your main goal here is to get people to sign up and to agree to receive emails from you in the future!
This strategy is very effective because it’s a win-win both for you and the person who opts in – he/she gets the freebie, and you get the person’s name and email as well as the permission to email them.
How to make the most of your freebies
The freebies that you’re giving away can also be used to promote your products or services. Say if you decided to create an eBook as a giveaway, you should mention your other products and services or leave links throughout your eBook. Even if it’s just an affiliate link, it is still a way to generate extra revenue.
How to avoid people from unsubscribing
Here are some things you can do to keep your unsubscribe rate very low:
Using every opportunity you see to market your business is vital to your success. You have the opportunity to promote your business and brands in the freebies you offer people, you have the opportunity to establish a relationship when people opt-in to your list to get the freebies, you have the opportunity to convert your list to paying customers every time you send out an autoresponder. Don’t waste all those opportunities.