In today’s world, quality content becomes an increasingly more effective marketing tool. Content helps develop and distinguish your brand, draws people in to buy your product, and assists with Search Engine Optimization. However, getting your content noticed also becomes an increasingly arduous task! Here are some tips to efficiently promote your content…
1) Start at home
Properly posting your content on your own website is the essential first step to boosting it. Emphasize your content and make sure it is easy to find! Invite the visitors to share your content to their social media outlets, via 3rd party toolbars such as ShareThis.
2) Harness the power of social networks
According to research conducted by the Pew Research center, 71% of “online” adults use social networking sites, and 41% of them, called curators, repost and share information found on other sites. Get connected and engaged via social media, and your followers can retweet, repost, and reblog that stellar content!
3) Invest in your content
There are numerous opportunities to have social media outlets promote your content and search engines display an advertisement for a fee. Before doing this, hone in on a specific audience based factors like age, audience, and interests.
4) Use connections
If you would rather not pay for content boosts, pick out your most stimulating content and send it to reporters, other blogs, etc. If they find it interesting, they could promote it to their audience free of charge! Another benefit of this is establishing a relationship with other influential bloggers and advertisers in the industry.
5) Track your content
It is hard to overestimate the importance of content analytics. There are several online trackers such as Eloqua, Brandwatch, and Klout. Monitoring your content will help you to pinpoint exactly which content is most effective and will give you insight as to how to make sure all of your posts get the optimal amount of views!
ABOUT THE AUTHOR
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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