Finding the right headline for your social media updates is one of the most important details you should pay attention to. Just like the headlines on your blog posts, your social media headlines will also determine whether your posts/tweets gets clicked, liked, shared, retweeted or ignored.
Testing it on Twitter
You wouldn't really know what your audience like and what works best for you if you don’t test. Here’s an A/B testing activity you can perform yourself:
Of course, there are a lot more factors that go in play here – the times the tweets were sent and the number of followers you currently have. If you don’t have enough followers yet, the result of your A/B testing wouldn’t have that much impact.
In this case, you can turn to published researched data on what types of tweets usually get more reaction from followers.
What the research says
Twitter has done their own research here and here as to what types of tweets get the most clicks and retweets. Here are the top 3 ones:
Testing it on Facebook
The underlying elements to an effective Facebook post are no different than Twitter’s tweets. And again, the first thing that you should do is to test, test and test.
Here are two examples of two FB posts that were sent out on a weekday, at the same time, but on two different days.
Clearly, image one works far better than image two which leads testers to this conclusion: Posting pictures on Facebook works better if the pictures are self-expalanatory.
What the research says
The general consensus is this: Any post with pictures work better than plain-text posts. Check out this infographics for a more detailed illustration.
Again, just like with any social media update, the time of the post/tweet will have a huge impact on the performance of tweets and posts.
Over to you..
How about you? Have you tried testing your social media updates to determine which types of posts or tweets are more effective? You can share your thoughts and ideas by leaving a comment below.
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