Entrepreneurs, words can do magic to your business; especially effective keywords. Fact is, effective SEO keywords can direct a large number of clients to your website and can amount to a bountiful harvest in no time. But choosing the right keywords is not that easy. Most often it comes with proper research and creativity, aside from learning the basics of SEO of course. However, for those who are really serious about crafting effective keywords, continue reading the following pointers to help you think of words to use that could help drive traffic to your site.
Playing with words. Effective keywords will place your site among the first few results every time a customer queries for a business product or services that is similar to yours. Considering that the first step to this wordy task when creating a list of potential keywords. Try thinking like a customer. Anticipate the words and phrases they usually use when searching online. What do you endorse? What is your business all about? These can be your guiding questions.
Expanding your vocabulary. Looking in the dictionary and thesaurus widens your choices of possible keywords as well as calling and asking family members, friends and even previous customers will make it easier for you to complete the list. However, beware of generic words like “paper” and “pencils” since those generic words will not yield expected results. They seldom drive important traffic to your site.
Narrowing it down. The good news, keyword research tool such as Google Suggest, Thesaurus.com and Word Stream can help you test the affectivity of your list. Just type your words, hit enter and these online tools will show how many people are using your keywords everyday. Not only that, these tools will also tell you how many sites use the same words on a daily basis. You can now start trimming your list by retaining words and phrases that are doing good. Remember, you are competing to make these words your own, so retain the most significant and disregard the rest.
The Perfect Mix. Create a mix of 15 to 30 keywords. This should be a combination of words that are general in meaning and words that are specific. “Drawing paper,” “colored paper” are examples of broad meaning words while “scented white paper” and “recycled striped paper” are example of words with defined meanings. In addition, words that are general in meaning introduce the specialty of your site while those that specific are product-oriented.
Scatter accordingly. Successful keywords are often scattered throughout a website though not excessively. It is best to use three to four keywords per page. Using excessive keywords defeats the purpose of getting to the top query results but increases the chance of your website getting lost and spammed by your own doing, also known as keyword stuffing.
Finally, making your writing as normal as possible adds to organizing your site. A good website should have a lively write up, not one that seems awkward because of the keywords. Keywords can be inserted in site headings, title tags, metatags and links. Yet, the work doesn’t stop there. It’s a world of competition and as the minute counts someone is working to grab your precious keywords. In this case, constant monitoring is advised and after some time, you can create another batch of your magic words.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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