Small business owners are always looking for new creative and cost-effective ways to connect with their audience. Looking at your existing social network followers and fans and identifying potential influencers is one of the best tactics worth considering.
Online influencers on your social networks are those people who have identified themselves as avid followers of your business organization. They could already be advocates who tell other people in their circle about their great experience using your business.
To help you identify and evaluate your social network followers, the following free tools can absolutely offer you a great help.
This tool provides you a free report that you can use to evaluate your Twitter audience. SimplyMeasured base their report on Klout score. It offers you a great resource to start looking for your potential influencers.
Foursquare is another great tool for women entrepreneurs. If you haven’t claimed your spot on Foursquare, we strongly recommend that you do so right now. This tool is not only great to increase your online presence, but also very useful for identifying people who have checked into your business profile.
You can also identify those people who have checked your profile the most. You can then add them to your list of potential influencers and compare them with your other lists from other social networks.
If you want to know who are your ardent fans or advocates on Facebook, Booshaka is just the perfect tool to use. It helps you evaluate existing followers of your brand or business organization on Facebook and rank them by engagement.
This tool makes this list again as a fantastic tool to use for assessing your existing social media followers.
Install the Klout plugin on your Chrome browser, if you haven’t done so. This will help find specific topics related to your brand and identify people (who may also be your advocates) discussing those topics.
Now over to you…
Have you used any of these tools to identify and engage with your social network followers? If so, please let us know of your experience in the comment section.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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