Boring blogs, irritating posts, and over decorated websites are often the results of social media marketing mistakes that are left unattended by many women entrepreneurs. The following tips will help you avoid mistakes when running your social media campaign for your business online.
Being Generic. Start ups, even professional women can fall into this social media marketing trap. Meaning, you use the same style for every content you post – same sketch, same call-to-action; and display the same, familiar stock pictures as everyone else. Also, your online business marketing uses ordinary branding strategies with no originality at all. Knowing the latest trends, tools and updates about social media marketing is an effective guide for creating freshness.
Hard Selling. A majority of small business owners, as well as women’s organization running an online business make the mistake of selling rather than promoting their business first. It’s been said over and over again that hard selling will not help your business all the time and it might even do your business harm. Rather, build up your business and brand reputation; increase online positioning. Promoting your brand increases the importance of your products and services.
The Copy Cat. The problem with becoming too inspired about somebody else’ site or blog is that you will end up with one of the social media marketing’s worst mistakes – becoming a copycat. If this happens, start ups and female entrepreneurs need to go back to square one and reassess their online business marketing approach.
Rushing Everything. Some online marketers can create good content when being rushed. However and most often, rushing everything is always disastrous. Readers and customers will likely know if something is being crafted out of passion or out of time.
Too Slow to Handle. Posting once per month, updating quarterly and not responding to comments is putting your online business a few steps closer to suicide. Being slow to respond means your online business is loosing prospects by the seconds. With social media marketing, the more you do it, the more you gain. Female entrepreneurs who are too busy to attend to social media marketing are often advised to assign or hire someone who will do the job.
Finally, these common mistakes are products of the lack of understanding of how social media operates and how it helps female entrepreneurs succeed. Yet, there are a lot of women’s organization and websites like the Macs Women’s group that are sharing web content for the benefit of start ups and small business owners to grow in this area. How you construct a successful social media campaign is your choice but the time to start is now. If you need support with your social media management, please contact us for more information on our packages and affordable rates.
Hi! I'm Michelle Christie your online visibility coach, helping business women maximize and monetize their business through strategic planning and brand positioning to create profits.
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