YouTube is today’s most popular video application. Professional women who have been doing social media marketing can attest to this. Yet, the challenge is for female entrepreneurs to make use of videos as a way to promote their online business and boost their online presence. Those who are up to this challenge, however, need to understand that quality videos do not necessarily mean a successful video marketing. Knowing how video marketing works will help you maximize YouTube’s marketing features. The following tips can help you reach your target market using YouTube.
Starting Point. Any small business owner can start with YouTube Promoted Video Ads. And while this feature is somehow similar to that of Google search ads, it offers female entrepreneurs a way of engaging customers by leading them with a video and potentially gaining viewers and channel subscribers.
Video Links. As with other lead-magnets and opt-in offers, business women, you can add a link to a video that directs interested viewers to your freebies and other promotions on your website.
Attention Seeker. Quality videos will maximize your presence in social media marketing so create videos that is of interest to your target audience. A well-edited topic can spice up the interest of online viewers as well. Your video titles and descriptions are equally important since YouTube uses such phrases to match online searches.
Popular Videos. Once you have uploaded your videos, monitor viewers response and promote those videos which have draw the most online attention. Also, since Promoted Videos ads follow the same format as Google ads, it is necessary to thumbnail your videos with related phrases. The type of video should be reflected in the ad.
Keyword Tool. A helpful tip is to bear in mind that in YouTube, video searching differs from traditional search engine queries. So be sure to include broad, specific and even the opposite keywords of your videos. To help you and other startups, YouTube offers a keyword suggestion tools that disclose relevant keywords based on video description, target audience, video ID and web address. The tool allows female entrepreneurs to acquire keywords that are often used by viewers.
Overlays. Small business owners need not to forget about adding an overlay ad on their videos. These are advertisement bars that show up as the video streams and allow users to be directed from YouTube to your website or offer.
To further fine tune your YouTube marketing skills, female entrepreneurs, specially startups might want to spend a few minutes a day to familiarize yourself with the different aspects of YouTube’s promoted video ads. It is best to test uploading a few videos and seeing how you get along with the features. Take time to note what successful video marketers are doing as this will give you more insights as you plan out your video promotion strategies. Lastly, YouTube is incorporated in several blog hosting sites so start conceptualizing your videos and make use of it to perk up or make your marketing more interesting.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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