The job of a publicist is to assist clients in generating exposure for their business. This requires the publicist to build relationships with bloggers, editors, reporters and other media people. You may be great at developing your business, products and services, but sometimes you need some help getting the word out about it. Publicists help you find a unique angle to your company story or product that the media will be interested in. When hiring a publicist, there are many things you must consider:
1. Publicity is NOT guaranteed.
A publicist cannot guarantee results. He/she can send a million pitches; ultimately the decision to feature you depends on the outlet, its schedule and other factors.
2. Generating results takes time; be patient.
You will not become a successful media sensation overnight. A publicist sometimes has to send pitches to the same outlets repeatedly and build a relationship with the staff there before they can generate a placement. Working on your brand is also important
3. When hiring a publicist, make sure that you have a budget.
A good publicist will cost anywhere from $300.00 to $3000.00 per month depending on your needs. It is really worth it, especially if your publicist is writing material such as press releases, event announcements, creating press kits in addition to pitching and getting media placements.
4. Make sure that your publicist understands your short term and long term goals.
It is important that they understand your expectations and that you understand his/hers as well. Also, be sure to read the contract thoroughly. A PR contract can be for three months or longer depending on whether or not your goals are being met. You can also hire a freelancer to help you on an as-needed basis with a particular event or promotion. Be mindful that campaigns take a few weeks to develop and execute. Reach out as early as possible.
5. Lastly, be sure to research the reputation of the publicist that you want to hire.
Look at their references, resume and portfolio. Once you have a look over everything, then you are ready to make make contact and set up a meeting to discuss your goals and needs. After receiving a proposal and outlining the services and costs, you are ready to make your final decision. Be sure to speak with multiple publicists to find the one that is right for you.
About the Author
Lindsey Walker is a budding public relations practitioner with a passion for the entertainment industry. A recent graduate of Jackson State University, Lindsey warmly known as Lynn, currently offers freelance services to PR agencies, individuals and small businesses. For more information on Lindsey, please email her at firstname.lastname@example.org and visit www.lynnprmentality.com
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