If you are a woman in business, you understand the importance of online marketing. This marketing often occurs on Facebook, where customers can follow your business, like your pictures, and comment on your product. If you still don’t believe in the power of Facebook marketing, here is a list of 4 famous brands that use Facebook for successful marketing campaigns. The following famous brands are examples of Facebook marketing strategies that are worth drawing inspiration from.
Established in 1858, Macy’s is the Great American Department Store—an iconic retail brand with over 800 stores in the USA and online at macys.com. Macy’s is “specialty retail which provides an experience that transcends ordinary shopping. They have taken the offline experience and are replicating it online.
Macy’s “fashionistas” are always trying to see what trends are in and which are out. Macy’s makes it easy with a trend report that is also a Facebook app. It is highlighted as a tab that shows the latest women’s fashion trends in a highly visual format and includes the latest fashion trends – which, naturally, are available at Macy’s stores. Having this visual pointing to exactly what their clients want has been extremely useful for sales.
Sephora is a French brand established in 1970 and carries over 250 other brands of makeup, skincare and fashion accessories. The company has over 750 stores in 17 countries. It is part of the French conglomerate including Louis Vuitton and Moet Hennessy.
Contests and sweepstakes work well on Facebook, and marketers at Sephora have capitalized on this. Research in online marketing has shown that over 50% of Facebook users will “like” a page to receive discounts coupons or a chance to win. Sephora also has a well-optimized app for its sweepstakes, which includes capturing “likes” to enter and communicating with video. Sephora also builds its email subscriber database by having customers enter their information for a chance to win free products or prizes.
Lancôme Paris is a luxury beauty brand that offers high quality skin care, makeup and fragrances. Founded in 1935 by Armand Petitjean in France, Lancôme celebrated its 75th anniversary in 2010. Petitjean’s motive was simple: to create a beauty brand that would deliver French elegance around the world.
One campaign that has brought Lancôme success is their “Behind the Scenes” campaign. It shows well-known stars such as Emma Watson behind the scenes at a photo shoot – using Lancôme products. Fans of brands always enjoy being taken behind the scenes: this humanizes Lancôme and enhances engagement on Facebook.
Providing “behind the scenes” online video that transports the viewer to another world that is not often seen or experienced also provides media that some people prefer over images or text. Communicating with as many media types as time, money and resources allow will benefit any company in the long run.
4. Michael Kors
Michael Kors is a world-renowned, award-winning American fashion designer of luxury accessories and sportswear for women and men. The brand was launched in 1981 and continues to be a popular and established brand today.
Social media is about content, which as you know includes images, text and videos. Adding value through content includes the successful “How To’s” of Michael Kors For example, Michael Kors’ Facebook page provides a tutorial on makeup. Successful can be as simple as that – it is not just about entertaining, offering discount vouchers or competitions!
Though these companies are all large and well known, these basic marketing strategies can be successful on a small scale as well. Here are a few basic questions to ask yourself when marketing for your business on Facebook. Apply them to your business and see what you come up with!
How do you think these questions can be answered by your business? What are your favorite Facebook marketing strategies? Post you thoughts in the comment section below!
Hi! I'm Michelle Christie your online visibility coach, helping business women maximize and monetize their business through strategic planning and brand positioning to create profits.
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