The credibility of your business is very crucial to its overall success. Why? Because people never want to do business with a company they don’t know and trust. And there are 3 main reasons why people don’t trust your brand or business yet:
1. They don’t know you or your brand.
2. You don’t have a track record to back your claims.
3. You’re not confident about what you’re doing or selling.
And if you are to overcome these barriers, you have to make some changes in how you approach and do things.
Get more active online
One thing that will help you earn credibility points is by establishing your presence on various social media platforms and becoming engaged and involved with your audience.
You need to start building and cultivating relationships with the people in your network. This way you’ll gain loyal followers and fans who can, in a way, help you get your business or brand in front of more people.
Be honest and transparent
You often see online marketers making claims like “I earn $1000 a week using my new marketing approach” or “I get 10 quality organic leads daily using a this sales strategy”. With online users becoming more and more informed, instant success stories/claims like these no longer work. Businesses who are known for making wild claims without any proof to back them up are notoriously branded as scammers. And no one wants to be associated with a scam business.
Always try to keep it real. If you make a claim, make sure that you can back it up. If you need an example on how to do it right, check out Pat Flynn’s monthly income report.
Always be confident
The credibility of your business and brand will also depend on how confident you are with your product or service. If you don’t believe in your own products, then you have no right to be a business owner. Build quality products and be confident. Quality products = confidence.
Anything you want to add? Please share your comments below.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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