Since email clients have been improving their spam-filtering systems, spammers are moving to platforms still vulnerable to spamming – social media. In a study conducted by Nextgate, spam increased by 355% during the first two quarters of 2013.
Why Social Media Has Been Targeted
Aside from the fact that social media spammers can go undetected, social spam has far more extensive reach. The reach of email spams is dependent on the size of the email list and the number of allowable sent messages allowed by the hosting company. Social spams, on the other hand, can potentially reach millions of users in just one sitting.
Online marketers must start tailoring their campaigns so that it takes into consideration the presence of spams. Following are some ways on how to proactively deal with social media spams:
1. Take time to weed out spams. Here’s one of the many ways a spam gets spread out: If one of your friends or followers accidentally clicked a spam link, the spammy message might get sent to your inbox. And if you then open the message and click the link, it will then be sent to your own network of followers and friends and may annoy them in the process. Some may even block or remove your from their list.
Clean your inbox every day and be wary of messages with link. Videos that appear on news feeds are also a very common source of spams. Don’t click the link if you don’t trust the source.
2. Only add real people. Don’t add or follow social media accounts that only share sales pitches and links every time. Also, don’t hire a company to increase your likes/followers from 100 to 1000 in just a week! More often than not, these companies will just use dummy accounts to boost the likes and follows of your social media accounts. Quality trumps quantity.
3. Evaluate the size of your social media network. Take a realistic view of the size of your audience when evaluating the effectiveness of your social media campaigns. Remember that 10,000 followers is different from 10,000 active followers. Some accounts may already be inactive and some are definitely spams or dummy accounts.
Use tools that can help you determine the how many active followers you really have.
Kevin Kelly says that all you really need are 1000 true fans to really get your message across and be successful online. This basically means that you should focus on community building and sharing great contents that people will rave about. As long as you have your 1000 true fans who will spread your message on your behalf, you’re good.
Over to you..
What do you think about social media spams? Have you started weeding them out? Share your thoughts and comments below.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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