Building your email list is very crucial to expanding your market reach. But if you have been doing the campaign for quite a time without much results, then the problem may not be the your overall proposition.
Do you offer any incentive to your target audience to give you their contact details?
If the answer is no, it’s time to dramatically enhance your sign-up conversion rates with one of the easiest and highly effective tactic: offering free stuff.
People love free stuff. It is human nature. Offer them something with a perceive value like an ebook or a free report, and they are more likely to join your community and hand you over their contact details.
Here are the four easy steps for increasing your sign-up rates using smart email incentive:
1. Utilize existing content
If you have a blog, then you will have no problem getting great content you can use for your email incentive. You don’t have to write new articles, which can be very time-consuming. All you need to do is put together your best written materials on your blog, bundle them up and turn them into one cohesive ebook.
If you don’t have a blog, but you have written articles for business websites, you can apply the same method mentioned. Or if you are good at creating videos, you can create a 5-7 minute video that offers insider tips that can help your audience.
2. Make it look attractive
When you offer a gift to someone you care about, you want your gift to look very attractive and appealing to the recipient. It is the same way with offering freebies to prospects.
Give your ebook an eye-catching cover design. Check the ebook carefully or the free report offer and make sure there are no grammatical errors. Format them carefully for easy reading complete with sub-titles, bullet points and images.
3. Use a call to action trigger
Tell your readers what to do next after receiving the free offer. You can ask them to click on a link that will lead them to learn more about your business offers, or what they can benefit from getting your product or service.
4. Make it easier for people
Keep it simple when offering a freebie. Potential clients may get discourage from finishing the sign-up process if they find it difficult. If you are offering a free ebook, you can save the file in pdf form that is easier to download and read.
Make it easier for them as much as possible.
Try them today as you will be amazed at how a simple gift can make a big difference to your email marketing efforts. Don’t forget to monitor the results of the sign-up campaign and see if your free offer is really attracting people to join your community.
Over to you..
If you have other effective tips to add on how to improve your email marketing efforts, please leave them in the comment section below.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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