Facebook’s LIKE button was once a simple icon that allow netizens to send positive remarks to their families and friends. Today, the LIKE button means a lot to small business owners since it can be used as a tool to gauge the number of fans, supporters or prospective clienteles. This is the very reason why small business owners are eager to start a Facebook campaign that could generate LIKES. Hitting the LIKE button could keep your contacts in the loop which enables them to view your business updates, promos or online campaigns. Hence, increasing your Facebook likes will make your brand rank better. Aside from this, your start up business will enjoy other benefits like:
Ø LIKE works like magic. Professional women who are veterans at online business marketing are aware that when a customer likes your business, your post can show up in that customer’s news feed. Also, your posts can show up in the feeds of the customer who hits the like button and when a friend of the said customer hits like, his or her own circle or network of friends will also see your news feed. The opportunity of connecting to lots of people is basically endless and you could just imagine how many people you can reach with just one person liking your Facebook page.
Ø Please LIKE me. You can simply start your like campaign by messaging your Facebook friends and asking them to like your business. You can also email people you personally know and do the same, also include a “please click the like button” link or icon. Send out emails that will also add benefit to your prospects. This keeps your email campaign smooth sailing and beneficial to others.
Ø LIKE and get something free. One interesting approach is to send “like – gate” emails while including a link to an irresistible offer such as freebies or deep discounts. “Like gates” allow a customer to click the like button first so that they can get access to the free offer or discount. Surely, everybody wanted to have some free items so it is more likely that more people will be tempted to click that magic button.
Ø Appealing contents generates LIKE. Posting videos, pictures and blog articles that will be of great interest to customers will of course increase your chances of getting more likes. And so, start ups are often advised to be ready with relevant content on a regular basis. Uploading interesting content will also result in people following your social media marketing and in turn contributes to a much bigger chances of increasing your Facebook likes and the overall popularity of your Facebook page. In fact, women’s organizations like MACsWomen’s group specialize in uploading quality content.
Ø LIKE misconception. Some female entrepreneurs have the misconception that asking others to like their business is some kind of a desperate marketing measure. Asking your prospects to “like” your page on Facebook is a rather fast and easy, non committal way of connecting and staying connected, even more so than asking for people’s mobile numbers and email addresses. Also, liking is actually an introduction to your business online.
Finally, getting engaged with other people and making friends with those who share the same interest as you will most likely increase your likes. Social media marketing is all about connecting and engaging. So, believe in your brand, and consider the value you have to share with your customers. The challenge is to remind them to click that magic button. LIKE MACs WOMEN on Facebook by clicking HERE!
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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