Aside from using social media platforms to promote your event, here 3 more online mediums you can use to get your networking event in front of your target audience:
1. Your blog. You can either write a post about the event on an existing business blog, or create a separate blog dedicated to the event.
No matter which route you go, make sure you create a post or a series of posts announcing the event. We actually did both. We posted about the event here, here and here. And because the MACsWomen’s Summit is a fairly big annual recurring event, we decided to create not just a separate blog for it but an entirely separate website, which you can find right here.
2. Your email. Email marketing has remained one of the most effective marketing tools out there. So promote your event in a big way by tapping into your email list.
The first thing you need to do is setup an account with an email marketing program like MailChimp, Aweber, Constant Contact or Madmimi. Once you’ve picked your email software of choice, it’s time to lay out an email marketing strategy. Start sending promotions and event newsletters but make sure that you’re not overdoing it by flooding their inbox with daily emails.
If you're still months away from the event date, you can send event-related emails and promotions at least once a fortnight. As the event draws closer, you should also start to pick up with your marketing – a weekly event update, and then send an email every 2 days a week before the event.
3. Google and Facebook ads. If you have the budget, there’s no reason why you shouldn’t go this route. The best thing about paid ads is that your event will be displayed right in front of people who are most likely to join it – they are highly targeted promotions.
Few tips here: Research about the keywords that you’ll be using in your ad, prepare about 10 different ad copies, and do some tests to know which of the keywords/copies works best!
Over to you..
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Hi! I'm Michelle Christie your online visibility coach, helping business women maximize and monetize their business through strategic planning and brand positioning to create profits.
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