Many women in business are using Twitter to market their products or services. Some are discreetly sending out links that will direct people to a promotional page, while others tweet the links of their websites constantly. These are exactly the kind of practices that you should avoid.
Savvy Twitter users view those practices as nothing more than spamming. If you want to utilize the power of Twitter to your best advantage, the following smart tips can definitely help.
1. Establish relationships first
First and foremost, Twitter is a so-called social networking site. A lot of people get it wrong because they simply forget the “social” part of Twitter, which is the most important part. Before you start blasting followers with business messages, it would be wise to establish relationships with them first.
Truth be told, no one will really cares about what you’re saying on Twitter if they don’t know you or trust you. Start building trust with followers, right from the start.
2. Show more interest in helping people
You don’t want to be perceived as a person who is more interested in making money than helping people. Help your Twitter followers out in any way you can. Offer something that can make their lives easier. They’ll be grateful for that and repay your kindness ten-fold.
3. Make it fresh and interesting
Avoid repeating the same message over and over again. You may have seen a lot of people doing that, thinking that if they repeat their business message many times sales will eventually come. That is pure laziness and bad marketing habit.
If you do that, chances are people will get tired of following you and more likely hit the unfollow button. Always keep your tweets fresh and interesting.
4. Share helpful links
A tweet that comes with a helpful link gets retweeted many more times according to a study. Don’t just focus on tweeting about your business or a link to your blog article. Share or retweet interesting tweets from someone that you think can also help your followers.
To be successful on Twitter, you have to establish trust and concentrate on building a community of people who help each other out.
How about you? What other effective tips would you like to add to get more from Twitter?
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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