Social media is one of the most used marketing platforms by online marketers. If your business is using social media to tap into the online market, make sure that you’re not committing the 6 common mistakes below:
Using more social media tools than necessary. Since social media is becoming a big part of your online marketing strategy, it is but normal that you look into using several social media tools to help you maximize your efforts. It may seem like a good idea, because the tools help you do things you want easier and faster.
However, over time, this can dilute your overall strategy because you become more focused on the tools you are using rather than the results you want to achieve. You should round up the best social media tools and pick 3 that could help you most in managing your strategy effectively.
Tweeting your post after you write them even though no one is online. If you finish writing a blog post at around 1am do you go and send out a tweet about it? Well, that’s a bad idea. Most of your followers won’t be seeing it, so you’re basically wasting your effort. Just because you are wide awake and online, doesn’t mean your audience are. Hold on to the post and wait until the peak hours before tweeting about it.
Using up all 140 characters. We are all aware of the 140-character limit and some of us try to squeeze in as much words as possible. However, when it comes to Twitter, less is more. According to this study, tweets under 100 characters get 17% more engagement. If you’re tweeting something with a link, go between 120 – 130 characters.
Using hashtags the wrong way. Hashtags are very powerful if you use them right. They let you group tweets around a specific event or topic and help quickly tell people what you are talking about. Using just one or two hashtags is 21% more effective than if you use three or more. So don’t go overboard with hashtag-ing, keep your hashtags to a minimum.
Measuring the wrong social media metrics. To be able to use social media effectively, you need to have something that proves your strategy is working the way you expected it to work. This means you need to measure, track and record your activity.
But with so many elements to measure, what exactly do you measure? How do you decide that measuring a specific element of your social media strategy is the way to go? Well, to make sure that your social media metrics is right for your strategy, here is some guide to help you.
Thinking your social media effort is a sprint rather than a marathon. If you think that you can build engagement in a very short time by posting too much, you are wrong. You cannot build a strong social media relationship with your audience if you don’t give it time. You need to be consistent with your posting and you have to commit to your social media strategy longer than you think.
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