Your Facebook News Feed exists so that you can see the stories that are most relevant to you. If the Feed is flooded with spammy contents from pages you don’t care about, you won’t be enjoying your time on Facebook. And that’s something the FB people don’t want to happen.
In their recent announcement on how they plan to make the News Feed free from spams, Facebook emphasized that although they care about brands and businesses, they care more about people enjoying the content they see on their News Feed. Yep, they’re pro-everybody.
So what can you do to make sure that your Page doesn't get affected with this new update? You just make that you’re aware of these three Facebook News Feed don’ts:
1. Don’t explicitly ask for likes, shares or comments. Facebook made it clear that it has its eyes on people and pages who are asking for likes, shares or comments, either in text or in a form of an image. If you’re doing this, stop. Facebook will now penalize you by reducing your reach – the number of people your posts get displayed to.
2. Don’t share content over and over again. Re-runs can be fun, but when it’s done too much, it becomes intrusive. People don’t like to see the same content from you over and over again. If you really need to share a link to an article you've already shared before, use a fresh description and a new featured image this time.
Avoid sharing the same link for a third time even if you’re using new description and photo each time.
3. Don’t practice click-baits. Have you ever clicked on a link because it says it’ll lead you to the main article when it’s actually redirecting you to a page full of ads? That’s click-baiting and it’s a big no-no.
We don’t know how the algorithm works, but we guess that it’ll probably include the fact that people don’t stay too long on the redirected page knowing that it’s not what they've clicked for.
Should you be worried?
If you’re not practicing any of the three above, you shouldn't. The update is basically set to target publishers who intentionally create Feed spams to game the system and increase their reach.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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