Ever wonder how Apple, Nike or Coke created such a very successful brand? We always do. And we know one thing for sure: it didn’t happen overnight.
Whether you’re a social media expert, business coach or someone who sells products on the internet, if you want to become successful, then you’ve to build a brand that exudes uniqueness, trustworthiness and great appeal to your target market.
Below are three key steps to keep in mind.
1. Pay attention to your emotional appeal
Keep notice of how you make others feel. Brands evoke emotions, images and even opinions. Think broadly about how people perceive your business and how it affects their buying decisions. What feelings or images do people associate when they hear or see your brand?
Take some time to jot down a list of adjectives that best describe your business. To get you started, you can ask yourself the following questions:
· What specific words do people use to describe my company?
· How do I make them feel?
· What real benefits do they get from using my business?
2. Determine your brand
Take control of your brand identity.
One of the most crucial steps to establishing a great brand is to determine what you want to be known for and who your brand is for. Disney focuses on “family” and Nike introduces us to “authentic athletic performance” products.
Brands are built primarily on experiences people have when they use a certain company, and the perceptions they get from those experiences.
3. Just be authentic
Have fun building a brand that you truly believe in. Be yourself – a distinct, authentic and consistent woman in business. And most importantly put in the work to building a personal brand that reflects who you are – a special and unique brand that stands out in the crowd.
Enhancing and growing a successful brand takes time, patience and some skills. You need to adapt to your situation and implement necessary changes. Spend time honing your branding skills and learn how to do it better.
Do you have anything to add about building a great personal brand? What makes your brand special? Share it in the comments.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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