The word White Plains automatically gives the impression that the MACsWomen’s Summit is far outside of New York City and the Tri-state area, when it is a mere 20 minutes train ride outside of New York City. This train ride can become a productive time that you can use to prepare and plan for the conference.
Preparation is key in any setting and a conference is no different. While on the train you can read up on panelists and create a game plan for when you arrive: choose sessions, discuss whom you want to meet, create questions you would like to ask and set goals for what you would like to accomplish during the day.
2. Follow our panelists and attendees on Twitter and engage.
The #MACsSummit hashtag is a great way to find other attendees and speakers. While you sit on the train reach out to some attendees, greet them and let them know that you will be at the conference too. This will help you build connections prior to your arrival.
3. SWOT Analysis
A SWOT analysis is a strategic planning technique used to understand and evaluate: Strengths, Weaknesses, Opportunities and Threats. This can help you take advantage of your talents and opportunities both in a personal and business context.
Strengths are your competitive advantages and weaknesses are limitations to success or things that you can improve upon. These are internal characteristics that you identify. Opportunities are external ways to improve upon your weaknesses or use your strengths. Threats are also external factors that can negatively affect your business or brand. Doing a quick analysis of a your business or current business situation can help you clearly identify your goals for the conference as well as remind you of the various components of your brand.
If you haven’t registered yet, register today for the upcoming MACsWomen’s Summit. Don’t be intimidated by the distance, it is a short distance for a day full of learning, supporting and celebrating you and your business.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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