It is interesting to notice that 90% of small businesses have a presence on Facebook, while some women entrepreneurs still hesitate to create or even use a Twitter profile to market their business.
The popularity of Facebook was evident from the results of a poll we conducted about which social media platform our MACs Women in business subscribers most sought after for our upcoming digital products. Sure, Facebook and Twitter are two entirely different social media platforms and they each have their pros and cons.
Everyone knows that Facebook leads the social media race with 1.6 Billion users; still Twitter is not doing shabbily with 288 million active users, with most of those Twitter users being women; that is an attractive audience that women in business should consider connecting with.
To help you better decide on whether to tweet or not to tweet, I have listed some pros and cons of Twitter for you below.
THE PROS AND CONS OF USING TWITTERPROS
To get your business noticed on Twitter, it is important to tweet often throughout the day. A recommendation of between 8-12 times per day. This helps to ensure that your tweets are reaching your followers in their time zone. Similar to some television stations, we have all seen those repeats on Bravo or your favorite channel. This is by design, to ensure that their episodes are reaching the widest audience possible. Tweet often. Take a look at our 1:1 social media program, we would love to help support you with your social media marketing campaign.
If you have your list of pros and cons you would like to share, go ahead and do so by leaving a comment in the box below.
Hi! I'm Michelle Christie your online visibility coach, helping business women maximize and monetize their business through strategic planning and brand positioning to create profits.
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