Corporations spend billions of dollars every year to market their good and
services and your business can benefit from this through sponsorships. If your brand can assist the company in its communications efforts through publicity, enhancing its image, reaching potential customers, or reinforce existing customer relationships, they will want to work with you. Often times, brands miss out on these opportunities because of the misconceptions surrounding sponsorship.
1. My company is too small to get sponsorship.
Sponsors are looking for people at all levels to help promote their products and brands. By presenting a clear, concise opportunity that is appropriately priced and well targeted, your chances of acquiring sponsorship increases exponentially. Sponsors are interested in getting their brands in front of the correct group of people. If you can clearly prove you have a solid and visible following, that sponsor will become interested. Think about your subscriber list, your social media followers, your connections with traditional media and past event attendance. All these numbers can provide evidence that your company can add value.
2. Sponsorship and fundraising is the same thing.
If you don’t intend to provide tangible benefits and added value to a sponsor in the form of on-site exhibits, use of mailing lists or ads in your event program, don’t solicit sponsorships. Fundraising involves philanthropic support for your mission or cause, while sponsorship is about selling a marketing opportunity. Simply, sponsorship is helping a company achieve its marketing and communications goals through reaching and impacting their potential customers through your organization.
3. It is hard to get a corporate sponsorship because of the economy.
Companies are giving away billions-worth in sponsorship dollars and products in spite of the recession. Sponsorship is more than a check; it can also include free products and services. Perhaps you were provided printing services for your program, in exchange for a full-page ad. The possibilities are endless when you think creatively. It can cost millions of dollars for an advertising campaign, but sponsorship provides a cost effective way for companies to promote themselves. It is a win-win for both parties involved.
In our 4 week ecourse, Michelle Christie, Founder of MACs Women’s Group, will reveal all of the tactics, strategies, and methods she uses to SECURE A STREAM of sponsorship dollars for MACs Women’s Group programs, summits, and special events. She will share techniques YOU CAN IMPLEMENT TODAY that will change the way you approach sponsorship opportunities and SUCCEED!
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