Internet marketers love Seth Godin for his brilliant ideas and good sense of humor. His best-selling books and talks on marketing and other business-related topics have inspired a lot of business people, from top executives and entrepreneurs, down to the lowest ranks in the marketing department.
Seth Godin also blogs regularly to offer readers insightful articles, links to interesting articles, and astute observations of current events, covering everything in the business world from marketing and customer behavior, growing a tribe, to life in general.
Although he doesn't write much about social media, he gives us excellent tips that are highly applicable to everyday situations we have been dealing with in the social media world.
With that, here are our three favorite Seth Godin takeaways that you can use today to succeed in social media:
1. Be remarkable
You can’t simply afford not to. Seth called it the “purple cow” and wrote a book about it. The core of the book says that traditional marketing is no longer working. If you want to get the marketing message across, you have to be remarkable. Use proven strategies like visual social media to connect with your audience.
If you haven’t yet read Purple Cow: Transform Your Business by Being Remarkable, do yourself a favor and read it.
2. Focus on your precise market
Find your tribe, build and cultivate them. It all starts with finding your precise target audience. Countless of people are populating various social media venues. You don’t want all of them. Just look for your target market that needs your business and focus your time and efforts on connecting with them, establishing relationships, and offering them something of value.
3. Don’t be afraid to test out your ideas
The most effective way to become a lot better with using social media is by simply doing it. Keep doing it as often as you can. Don’t hesitate to put your ideas out there and see what happens. It’s a great way of learning from the proverbial trial and error.
Testing out new ideas is the best way to know what works or what doesn't for your business.
It goes without saying, Seth Godin did not become one of the greatest marketing minds in America overnight. It took years and years of studying, testing out ideas and working hard to master his craft.
Today, he has written several best-selling books, appeared in videos and business conventions, showing the world the tested path to achieving success.