The internet is crowded with so-called “social media experts” dishing out this and that advice that are sometimes misguided. So instead of helping you steer to the right direction to build a profitable social media network, you find yourself more and more frustrated with the results you get.
MACs Women is here to help you separate the wheat from the chaff, and guide you to the tried-and-true path of online business success, starting with these five terrible pieces of advice that you can do well to ignore.
1. Automate all your updates
Automating all of your social media updates sounds like a smart thing to do if you want to save time. But what’s happening right now is that a lot of marketers have become so dependent on automation tools that they forget the most important human element of really connecting to people.
Automating updates can save you plenty of time. That’s for sure. But it can also send a wrong message to your audience. It screams something like: “I don’t care about being actually here. Just read this.”
We aren’t saying you can’t automate your social media updates. Of course, you can. We’re even doing it for some of our updates. But we also do it while incorporating real human interactions with our audience.
2. More is better
Many social media marketers think that more updates are always better. Again, quantity versus quality comes into play here. And quantity on social media only works if the content you offer is consistently of high quality. Otherwise, the audience will easily get tired of you.
The best way to go is to find the sweet spot – the right number of updates each day that works for you.
3. Avoid getting personal on social media
Immersing yourself in various social media activities, you find yourself falling in love with the person or a group of people behind the brand, not the hex colors or logos on the Twitter background or Facebook cover photo. They show a personality that is unique and appealing.
Social media offers you a perfect opportunity to show a bit more of the personality of your brand. It helps transform your social media strategies to be more lovable and appealing that your audience naturally want to engage with you.
4. If you commit a mistake, just delete the post
The scary thing about the internet is that once you put out something out there, it remains out there for as long as the internet exists. You can’t just tweet or post anything and delete it when you find out later that it’s a mistake. You can’t stop people from taking a screenshot and sharing it to others even if you’ve already deleted it.
Think carefully before you publish anything online. If you commit a mistake, admit to it, apologize if there’s anything to apologize for and move on.
5. Get more followers or likes as many as you can
Many marketers think that more followers on Twitter or likes on your Facebook page is the most important metric. Of course, more people following you on Twitter or Pinterest is nice. But they don’t necessarily translate to more number of sales.
We aren’t saying that the number of followers isn’t important. They are. But you should focus more of your energy on cultivating relationships with your existing audience by offering something of real value to them. They will love you for it and more likely spread the good word about your brand.
Now over to you…
What’s the most terrible social media tip you’ve ever heard? Share it with us.
Hi! I'm Michelle Christie your online visibility coach, helping business women maximize and monetize their business through strategic planning and brand positioning to create profits.
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