Social media is more than just engagement, generating leads, or business promotion. How you behave on social channels can have a significant impact on your growth goals. Failure to observe proper etiquette or good social manners online can be damaging or even embarrassing.
Today we'll give you our top 7 proper social media etiquette to become more effective on building your brand and attracting more followers.
1. Be respectful
Remind yourself that there are real people on the other end of your tweets or comments. You don’t want to be that person who hides behind her computer and doing what she pleases. Act the way you would want to be treated online.
2. Give credit where credit is due
If you use any content that doesn’t belong to you, be sure to give credit to the right owner. You can do this by linking to her website and acknowledging her on your page. If you retweet something nice, credit the person who found it first.
3. Use hashtags appropriately
Don’t abuse hashtags on Twitter. Aside from the fact that it’s not nice to look at, it won’t also do you any good when it comes to encouraging engagement according to a Salesoforce study.
When a hashtag is used sparingly and appropriately, it offers you a great opportunity to communicating your thoughts and joining in a wider discussion.
4. Just be nice
A lot of good things can happen to your social media activities by just being nice to everyone you meet online. Be always a positive and encouraging presence on Facebook, Twitter, Pinterest or other social media channels.
5. Avoid excessive self-promotion
Truth be told, no one wants to be around someone who is excessively self-promoting. Don’t just talk about yourself or your business. Feature stories of other people that you think your readers will find interesting and useful.
6. Sharing is caring
Social media buttons integrated in a web page are there for a good reason. And that reason is sharing. If you really like the article or an infographic posted by others, just click the buttons. It doesn’t take that long. Sharing, as you also know, will encourage more sharing from others.
7. Observe proper disclosure
If you’re endorsing an event, a program, or a product, let your audience know about your motives. If you’re selling something with an affiliate link, disclose it on your page. This will smoothen things out for you.
All of the above tips are, of course, common sense. But sometimes we need to be reminded. How about you? Do you have your own checklist of social media etiquettes? Share them with us!