Is your content marketing and social media strategies failing to attract new business? If you’re only focusing on connecting with customers on the desktop, you’re missing a great opportunity to attract a huge market of smartphone and tablet users.
Mobile technology revolutionizes the way we do business. According to a Web.com survey, businesses that utilized mobile marketing techniques to improve their sales efforts gained a whopping 84% increase in new business acquisitions.
Having said that, if you want to drive more traffic and sales to your business, you should seriously consider mobilizing your web presence. Start with these smart mobile marketing tips below.
Optimize your website for mobile devices
One of the main reasons why you don’t get as much traffic as you expect is that your website is not optimized for mobile smartphones and tablet computers. Mobile users or those potential customers who are on the go don’t stay on your website or browse your web pages because it isn’t mobile-friendly.
If you want to build a successful web presence, then be sure that you make things easier for your target visitors who use mobile devices when seeking your products or services.
Use geo-targeted keywords
Localize your targeted keywords. If you are selling a product or service, chances are the big chunk of your potential customers comes from your area where you operate your business. That means you have to do a keyword research and use those keywords that are geographically targeted at your own city or state.
Review your 'contact us' page and see if the necessary information like your local business address, phone numbers, and other important contact details are correct. This will help your ranking on location-specific mobile search results.
Utilize mobile social media
Social media like Facebook and Foursquare use apps for mobile devices that track their location. Use this to your best advantage. Start by claiming your business spot at Foursquare. You can also invite visitors to connect with your via Facebook.
Building your mobile social media presence may take some time and due-diligence, but it’s all worth it. Social media apps are huge on mobile technology and people are using them every single day. You don’t want them to go to a competitor just because they can’t easily find you using an iPad or android.
Over to you…
Is your website mobile-friendly? Do you think mobilizing your website can have an impact on your business growth? Let us know of your thoughts in the comments below.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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