Far too often I see business women using twitter and not thinking strategically. Whether you currently have a bazillion followers or a modest clan is irrelevant; every business woman using Twitter needs a plan in place that effectively supports her brand.
So, what does that mean? It really comes down to putting a social media marketing strategy in place for your business. One tip to help you attract the right followers on Twitter is to make your tweets count; make them 'retweetable'.
Another tip is to define who it is that you are speaking to. Using hastags and following influencers in your industry are also strategies that will help to get your content out to the right audience.
Sharing personal tweets are fine; after-all it is 'social' media and this solidifies that you are human; it humanizes your brand; still think about the personal content you are sharing. Another Twitter tip to potentially gain you more followers, especially while you are offline, lets say at the end of each day, is to make your last tweet of the day count by posting a tip; blog post with link or retweet an influencer in your industry who shares good content -- something that is of interest to your ideal audience that might get you more followers and/or retweets.
More Twitter Tips for Business Women
Putting a strategy in place that will MACs-Imize your business presence on Twitter is essential for your social media marketing success. Through our social media management solutions, we help clients create winning strategies for marketing their businesses online by increasing their brand awareness and bridging the gap between fans and paying clients. Women in business who are not monetizing social media are leaving money on the table. Work with us and let us help you develop and implement a winning strategy to monetize your social media marketing.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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