Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who’ve experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know.
Other things brand advocates will do for your business:
As an entrepreneur, it is crucial that you identify the brand advocates in your network and understand why connecting with them is important. Anyone not actively identifying and engaging advocates is missing out on a lot of potential sales and business opportunities.
Here are 2 easy ways to identify brand advocates:
Over to you..
How about you, were you able to identify your brand advocates? How did you go about identifying them? Please comment below, we’d love to hear your thoughts.
Hi! I'm Michelle Christie your online visibility coach, helping business women maximize and monetize their business through strategic planning and brand positioning to create profits.
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