Twitter is still where 55 millions tweets go out daily with people sharing what's happening in real time every second of every hour. If you use twitter, you might recall major news being broadcasting first on Twitter, like the death of bin laden, for example or the untimely passing of Whitney Houston. Surely, Twitter is the mico-blogging site that gives you real time updates whether it is business related or not. With that said, some women business owners are still unclear as to the power of Twitter and how to use it as an effective marketing tool for their business.
In this post I would like us to talk a bit about social, since being social ("playing nicely") is an integral part of the social media experience. Social media is about engaging, having a two-way conversation with your audience. On Twitter, you listen; you join in the conversation + share and respond to interesting or relevant tweets. One of the ways to effectively engage your audience is with a retweet.
What is a retweet you ask? A retweet is a re-posting of someone else's Tweet. On Twitter you can easily and quickly share that tweet with all of your followers by clicking the retweet button. Just as a kind word gets you a positive reaction; more often than not, your twitter followers will appreciate a retweet from you and will usally mention you back with a thank you!
Sometimes people type RT at the beginning of a Tweet to indicate that they are re-posting someone else's content. This isn't an official Twitter command or feature, but signifies that you are quoting another user's Tweet.
Note: Retweets may appear differently in third-party applications, and will show up in apps only if they are using Twitter's retweet API. Many apps have built in their own version of retweeting — those Tweets are not treated as official retweets on Twitter. To test, try retweeting from your favorite app, then check your profile on the web.
3 Worthwhile Benefits
So, what are some of the benefits of retweeting for you as a business owner? Below I have listed 3 really great benefits:
You are Providing Value with that Retweet.
Your twitter followers are following you to receive valuable information from you about your business and industry. This valuable content can be your original content or the sharing of relevant information from another person with a retweet.
You are Building and Contributing (Nice and Social)
Retweeting not only provides your followers with valuable content; it also helps to drive more traffic to the person's content, they are reaching your circle of contacts that would otherwise might not see their content. This could mean more twitter followers for that business! This is a nice thing to do and is usually very much appreciated.
You Expand Your Network.
The Universal Law works on Twitter as well. You give and you get. When you retweet, you magically gain new followers! Just as I mentioned above you are also seen by the person's contacts and so you will attract new followers.
There are several other benefits of retweeting; having retweets and other interaction in your message stream makes you much more interesting and compelling to follow than someone whose tweets are only one-way communication. Try retweeting for your business and you just might show up on a #FF which is only one way that the author your retweeted might recommend you to their contacts. Everyone loves a retweet. Doing so is a win-win for every woman in business. After all, it is only the social thing to do!
Have some great retweeting benefits you would like to share?... Be social and post them below by leaving your comment.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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