The Olympics bring a different feel to summer. The intensity of the games, the majesty of the locality and the inspiration from sweet success is shared by millions across the globe. Olympians are unique athletes because they compete differently, and women entrepreneurs can apply the lessons athletes learned on the journey to the Olympics.
Olympians know that opportunities such as this come once every four years and they intensely train until they are given the opportunity to compete. They don't expect instant gratification and work strategically towards that one goal. Entrepreneurs should train like these athletes and constantly prepare for opportunities that seem far away or beyond reach. Don’t be afraid to get your hands dirty, because success depends on the amount of yourself that you invest. Olympic athletes have the best coaches, seek the best training opportunities and surround themselves with the best team. Women business owners should take note. There are a limited amount of chances available and we must always be prepared for when they arrive.
Preparation is only a piece of success. It also requires risk. During the Olympics we see life-threatening risks being taken over and over again, but there are many risks that are taken before the athletes even arrived in London. Gabby Douglass, an overnight sensation, touched the hearts of many with her story of trial and triumph. She moved cross -country to train with a new coach; her mother filed for bankruptcy and often worked multiple jobs to be able to afford the financial pressures of the sport. Gabby and her family put it all on the line to see her through to a gold medal. She was fortunate enough to win and got a return on her investment but many don't take the chance to do so. They play it safe and do not reach their full potential.
The most admirable trait of all is the appreciation that is shown for just being able to compete. They appreciate the situation and are grateful to have made it to the Olympics. Regardless of what happens, it is a great honor to be there. Entrepreneurs need that sense of gratitude and optimism to remain in business. You will not always win the medal but you have the opportunity to give your best. Compete in the marketplace, something that many only dream of.
Hi! I'm Michelle Christie your online marketing coach, helping busy and overwhelmed business women maximize and monetize their business through proper planning and brand positioning to create profits.
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