Lena West

AGENDA | SPEAKERS | SPONSORSHIP

Topic Authentic Influence: How to Leverage Social Media to Expand Your Influence, Explode Your Income & Rock the World

Social media is all the rage, but in order to be successful using these new online tools, you need to establish and grow your influence. Without influence no one will know about your products and services and your business will flatline. With the right level of influence, your company will flourish so you can build the business of your dreams (and stop working so hard!)

During this keynote, you will learn:

Exactly what influence is...and what it isn't
Where to start establishing your influence and exactly how to go about it
How to use your influence in a way that feels authentic, not "slimy"
How other women business owners built their influence -- and how you can, too!

Lena L. West is an award-winning social media consultant, blogger, speaker, journalist, technologist and the Founder of Real Women Do Social Media, the only social media training initiative created exclusively for women business owners.

She is also the Founder, CEO & Chief Social Media Strategist at xynoMedia, a social media consulting, implementation and development firm that helps women-owned and led companies profit from the power of Social Media and the
Internet. West says, “What makes xynoMedia different is we don’t just offer some of the best marketing ideas and strategy in the industry, we can uniquely identify with
women CEO’s. We know they need strategies that cut to the chase and produce results not just now, but RIGHT now.”

As a certified technical expert, West learned about the intricate aspects of computers and networking while consulting with Fortune 500 companiessuch as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997.West’s expertise has been widely acknowledged. She is the winner of several business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat News’ “25 Women of Silicon Alley”, The Women’s Congress’ Entrepreneurial Champion for Women in Business and was dubbed an “Entrepreneurial Hero” by NCWIT. West has also been featured as the cover story for publications such as The Westchester County Business Journal and Black EnterpriseA sought-after writer and speaker, West writes and speaks regularly about the merits and potential pitfalls of social media. She communicates her expertise about social media, web 2.0 and online technologies through Social Media 360, her expert blog on FastCompany.com; her Seriously Social column and blog for Entrepreneur Magazine; as well as feature articles for both InfoWorld and Jupitermedia. She has spoken on Capitol Hill and for organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI), Syracuse University and The Learning Annex. More

Topic Authentic Influence: How to Leverage Social Media to Expand Your Influence, Explode Your Income & Rock the World

During this keynote, you will learn:

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