If you’re a website owner, I know just how much you want to maximize engagement and conversion on your site. You may think that adding more elements and widgets is the way to go, but it’s not. Adding widget after widget of elements on a page is the shotgun approach to boosting your site’s engagement.
If you put too many links, banners and flashy elements on a page, these will distract your audience and decrease the chances of your calls-to-action from getting clicked.
Here are some effective ways on how you can increase your site's engagement:
Of course, how simple you should make your web page will depend on its purpose. If your main goal is to sell a product, then it’s best if you streamline the page so that your visitors can focus on the marketing message and the call-to-action. If you have a content site, then having banners, menus and links can’t be helped. Just make sure that everything you put on your site is streamlined.