Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick in-the-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames across all the social media platforms even if you don’t need them now. As your presence grows, doing this keeps away the imposters, and trust me; you are going to need those usernames to be the same some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
3. Optimize your social media platforms
Once you’ve decided on the platforms you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive bios for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your website helps to keep the conversation going. Also, linking your website to your social accounts gives visitors on your website easy access to link through to any of the listed accounts.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to listen and join relevant conversations.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interact. Follow other users, send friend requests, comment on interesting content, like other people’s stuff, update your status regularly, share interesting updates, and so on.
8. Follow the site rules
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know, Instagram has restrictions on the number of DMs you can send per day and so on. You need to be aware of the site rules and follow them.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk or to maximize raving reviews.
10. Post often to keep your account (s) relevant
The number of times to post per day will depend on the network, the number of followers and how interactive your audience is. Posting relevant content daily, or multiple times per day will keep your account active. The idea is to become a valued resource for your audience.
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