Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick in-the-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames across all the social media platforms even if you don’t need them now. As your presence grows, doing this keeps away the imposters, and trust me; you are going to need those usernames to be the same some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
3. Optimize your social media platforms
Once you’ve decided on the platforms you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive bios for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your website helps to keep the conversation going. Also, linking your website to your social accounts gives visitors on your website easy access to link through to any of the listed accounts.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to listen and join relevant conversations.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interact. Follow other users, send friend requests, comment on interesting content, like other people’s stuff, update your status regularly, share interesting updates, and so on.
8. Follow the site rules
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know, Instagram has restrictions on the number of DMs you can send per day and so on. You need to be aware of the site rules and follow them.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk or to maximize raving reviews.
10. Post often to keep your account (s) relevant
The number of times to post per day will depend on the network, the number of followers and how interactive your audience is. Posting relevant content daily, or multiple times per day will keep your account active. The idea is to become a valued resource for your audience.
7/5/2018 09:43:16 am
Tammy, thank you for your comment. You know, that is a common oversight for a lot of business women. It is one of the things that I highly recommend every business owner do. It also applies to securing your domain name as well. Thanks again for your comment.
7/5/2018 10:49:46 am
This one is a good read, im glad I came across this. i was figuring out how to transfer my other social accts to my brand name. My biggest dilemma until now,
7/5/2018 10:57:04 am
Hi Agnes, thanks for your comment. Yes, this is something you should go ahead and do. Snag up your name or brand name before it is gone. Social media is getting more and more popular so go for it!
7/5/2018 10:54:25 am
I seriously was looking for some great tips to enhance the reach of my blog and your post is so informative. I do follow a few points but need to work on track mentions. Thanks for sharing.
7/5/2018 10:59:00 am
Thanks, Shilpa! I am glad you found the post informative. Yes, tracking your mentions is a bit more advanced step; however, this is important as you grow to know in real-time what is being said about your brand and even your name. Thanks again for your comment!
7/5/2018 11:31:46 am
Hi Cait! Thanks for your comment. Glad you found the tips helpful. Keep reading through our Blog and you will find tons of helpful articles on social media marketing. I would say look at each platform and decide whether your audience is primarily on certain ones and rock out there! Let us know if you have any additional questions. Happy to help! http://www.macswomen.com/contact
7/5/2018 12:55:11 pm
I need to engage more with my followers. I need to use the tip of keeping the conversation going.
7/5/2018 01:34:22 pm
Thanks for your comment, Tara! Yes, engaging with your social media followers will build up that know, like and trust factor. This is one are to take time out to do, every day. If it is even for 10 minutes a day and maybe on one of your main platforms. Thanks again for commenting and to keep it going follow us on Instagram and Twitter @macswomen
7/5/2018 03:21:12 pm
Linking your social media accounts to your site is so important. No one is going to go searching for you but they likely will click through from the website if they like what they see!
7/5/2018 03:23:56 pm
That is so right, Ann! Make it easy for your followers to find your content and to stay in contact with you. We are in an instant gratification society.
7/5/2018 03:29:18 pm
I'll keep these tips in mind. I always want to grow my social media accounts.
7/5/2018 03:33:57 pm
Thanks, Amber! Keep growing and check back with us often for tips and resources to help you grow your accounts.
7/5/2018 03:36:01 pm
Sticking to a regular posting schedule is key. As a consumer of social media, I like following accounts that post often enough to establish a personality without spamming my feed.
7/5/2018 03:44:32 pm
These are such great tips! It definitely isn't necessary to appear everywhere online, just where your relevant target is hanging out.
7/5/2018 06:24:33 pm
This is really informative I have to admit I don't do social media that well I should be better at it - I'm going to spend some time looking through this when I have more spare time.
7/5/2018 08:56:54 pm
Great list! I have trouble keeping up with social media. Maybe I should dial it back and just focus on a few.
7/5/2018 09:39:15 pm
I have a friend who makes her living off of this. This is a lot of the stuff she does; great tips!
7/5/2018 09:49:59 pm
These are all really great tips. I am new to the blogging world, so I’m still getting the hang of everything.
7/6/2018 01:27:37 am
Nice post and these are all great tips. It is really important to link your social media accounts in your page, I am sure this will be a great help who have their online business.
7/6/2018 02:00:18 am
Wow! This is such a great idea and I may say very informative. I would definitely do this list to boost online marketing. Thank you for sharing this to us.
7/6/2018 11:16:21 am
I have really struggled lately with social media, this is so helpful! After I became a blogger, social media has become so buisness like and before this I had no idea there were rules to follow! This was so helpful!
7/6/2018 01:38:26 pm
These are fabulous tips for helping build a more successful social media presence. I’m following your tip to get all platforms I can in my name...
7/6/2018 02:15:41 pm
I got a different job last year. It left me very busy. I wasn't as social and didn't post daily on the blog. I lost a lot of visitors that I'm currently trying to get back. :)
7/6/2018 02:30:32 pm
So true on making sure you reserve your name across social media platforms! It doesn't seem like a big deal until you realize that if someone else uses that same name, you may be directing traffic to them, not to yourself, and losing engagement!
7/6/2018 04:15:59 pm
I need to reserve my name across all social media channels. I've not really thought about it until I read this post. Your tips are going to be really helpful as I try to increase my social media sites exposure.
7/6/2018 04:38:54 pm
These are all such great tips! I do agree about reserving the names on social. Such an informative post, I agree with all of these.
7/6/2018 05:49:25 pm
These are all great tips to get more traffic. I need to focus more on my Pinterest. I have read about how it can draw more visits to my blog.
7/6/2018 07:51:10 pm
I think I'm doing some of the list you've mention. Now I need to work on the social platform I'm using. Sometimes I forgot to post on the other. Thanks :)
7/7/2018 12:15:02 am
These are all great tips! I ran on getting all my names on all my social media so that it would be easier to find me.
7/7/2018 08:52:00 am
What a cool post! I love this. Super helpful. Thanks for sharing! :)
7/7/2018 09:10:19 am
Alpha tips i call these. I put a few of them to practise but will try a few more from here and see where it goes. Thanks a bunch for sharing. Social media is key.
7/7/2018 09:59:32 am
Thank you for these tips! They are so good and will be so helpful! i always find it hard to stick to just a few platforms!
7/7/2018 01:38:38 pm
I love social media for my blog. Facebook and Instagram seem to be my best, but pinterest is super useful!
7/8/2018 03:51:06 am
That was really helpful! I'm actually focusing more on Twitter lately. It seems like most of my audience hangs there but I also reserved my name on other social media. I think it's important to keep your presence online!
7/8/2018 05:09:59 am
Number one is so important! Every time a new social media source opens, I always reserve my name, even if I don't use it right away.
7/9/2018 11:09:38 am
These are some really great tips. So glad I came across your post, am bookmarking x
7/9/2018 12:56:20 pm
These are definitely some great suggested tips for social media marketing. I try to keep active on my social media channels and do a lot of these other things as well.
7/9/2018 02:13:19 pm
Great tips. Definitely things to keep in mind when deciding to be active on social media.
7/9/2018 09:11:34 pm
I often wonder about the importance of hashtags. They are a great search tool but you can get lost in the shuffle if you pick one that has millions of posts.
7/11/2018 03:39:35 am
I think having the same names across all social media is the best thing, that way people will know you and know how to find you x
7/17/2018 02:31:09 am
This is a very useful post. I'm surprised there aren't more twitter users. I knew twitter had a low usage in Australia where I am from, but I actually really like it. Its simple and easy. Also loved the tips about saving your business name on all the social media platforms! Thanks
Leave a Reply.