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12 Social Media Marketing Tips You Can Use Today

3/29/2018

33 Comments

 
12 Social Media Marketing Tips You Can Use Today
Social media marketing keeps getting harder. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my Instagram and Facebook business page? How do I stand out in the crowd? And more.
Gain access our Instagram Marketing Group here. 

Here are some tips you can integrate into your routine today to improve your reach.
  1. Double check graphic sizes before creating any graphics for your ads as they are always changing. If you use a program such as Canva, their templates are usually current with size requirements.
  2. Incorporate graphics of people as these often convert better than graphics of things. Think about what you relate to most. Is it interesting people or objects? Now how does that apply to your target audience?
  3. Ask meaningful questions and reply to your followers. Social media marketing is about the conversations you can start or join that advance engagement. 
  4. If you choose to boost a post or use paid ads, narrow your target. For example, instead of Men and Women in the U.S. between 18 and 65, target Women in the Northeast. between the ages of 30 and 50. This should reflect your target market. You’ll get more engagement, get more results, and reduce costs.
  5. Instagram and Facebook are red hot platforms; however, try boosting blog posts on Twitter instead. Twitter has a lower cost per click. If you’re successful, then do it on Facebook & Instagram too.
  6. On Twitter and Instagram, create actionable hashtags like #betterforit that Nike Women used in one of their campaigns. You’ll get more attention.
  7. Leverage life events in your social campaigns to make a huge impact on your audience. For example, share pictures from a dinner out with clients or your 40th birthday and share how these relate to your follower’s interests and needs.
  8. Try bypassing the landing page by using “call now” buttons so you can talk directly to potential customers or sell directly without a landing page.
  9. Social needs to be hyper-visual. Create a beautiful visual experience for your followers on social media. Be sure to stay on brand with colors, fonts and messaging.
  10. Focus on building communities on social with #hashtags on Twitter and Instagram, also with groups on Facebook.
  11. Use live events to increase engagement. You can use Facebook Live, Twitter Live, or Instagram to go Live.
  12. It’s important to monitor your social media marketing activities whether paid or free to ensure that the time and money you spend is getting the results you expect. Use this information to constantly tweak your marketing tactics.

Are you overwhelmed with social media? Unfortunately, or fortunately, it is necessary to market your business. The good news is, you don’t have to go it alone. Contact me to see how I can help.

SCHEDULE YOUR "PLAN FOR PROFIT" SESSION WITH MICHELLE

33 Comments
kim link
4/1/2018 10:34:49 am

Great tips, will definetely try some of these! thank you for sharing.

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Michelle Christie link
4/2/2018 09:36:24 am

Thank you, Kim! Be sure to come back and share with us which ones you implement.

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minakshi bajpai
4/1/2018 11:36:02 am

Absolutely agree . Social media promotions are getting harder these days. But this tips would help us.

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Michelle Christie link
4/2/2018 09:37:46 am

Yes, indeed. It is becoming so overwhelming for businesses to manage their social media and run the other areas of their businesses, so that is where we help them bridge the gap.

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Dorit link
4/1/2018 11:38:55 am

Thank you for those tips, Michelle. Gaining visibility and engagement is one of my main goals this year. I've been doing some of what you recommend but shall try out other tips you give.

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Michelle Christie link
4/2/2018 09:39:54 am

Dorit, you are welcome. You have a valid and solid goal for this year with wanting to increase your visibility and engagement. Yes, do try out the ones you have not yet implemented and let us know if we can be of support to you as well. Thanks again and we are here championing you on!

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Suzanne link
4/1/2018 01:32:19 pm

Such great tips! Thanks for sharing :)

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Michelle Christie link
4/2/2018 09:40:37 am

You are welcome, Suzanne! Thanks for reading our blog!

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Lara Hathout link
4/1/2018 01:42:49 pm

Helpful article! What I find challenging is reaching out to people and keeping them engaged. I will definitely follow your tips.

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Michelle Chrisitie link
4/2/2018 09:42:55 am

Lara, thanks! Glad you found the tips helpful. That is a common challenge for many women in business. Which leads us to help them gain and maintain engagement on their social media account. If you need further help after trying these tip, schedule a discovery session and we will help you further. Thanks!

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Joan link
4/1/2018 02:37:01 pm

I really need to work
On my instagram been slacking and not improving but need to up my game.

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Lakatwoman link
4/1/2018 03:28:01 pm

awesome tips here! So many businesses are merging in the internet world now that this is now a must-have skill. Thanks for sharing!

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Gina
4/1/2018 04:27:06 pm

Love these ideas. Still learning and this helps tremendously!

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Caitlyn Mefford link
4/1/2018 07:57:42 pm

I love Instagram stories because I think they allow us to keep our actually feeds more "hyper-visual" and still post the REAL, day to day life, not-so-pretty things on a space for people to see!

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Dee Dee | Chasing A Better Life link
4/1/2018 08:19:51 pm

Social Media is def getting harder. I am bookmarking and plan to utilize your tips.

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Andrea
4/1/2018 09:35:31 pm

thank you so much for all of these tips. I didn't think of boosting a twitter post and now with what you said I def need to try it out! Thanks :)

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Tina hogan grant link
4/1/2018 09:50:26 pm

Great tips. very helpful. I could use some of these. I'll look into some. Thanks

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April link
4/1/2018 11:39:02 pm

These are such helpful tips for anyone trying to navigate social media. I personally find using third-party software such as tailwind and HootSuite makes the process much easier.

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Sondra Barker link
4/2/2018 12:54:20 am

Social media is so important in every aspect of a business today. This was great, thank you for this article!

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Dee At My Dee Dee's Diary link
4/2/2018 02:33:41 am

This was some really great advice. I never thought of boosting a twitter post before!

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R. Roy link
4/2/2018 02:50:19 am

Of late, I have been reading some articles on social media marketing. Yours is the best. Thank you.

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Waren Jean link
4/2/2018 09:31:08 am

I am working on my media exposure because it is something that I am not good because I don't have the time, but thanks for the great tips!

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Cris link
4/2/2018 09:40:00 am

These are really great tips. I use Can a religiously to create all my social media graphics and love how easy it is to use.

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Laura Dove link
4/2/2018 10:37:28 am

Great tips! I have never thought to use live events on social media to boost engagement, I will have to give it a go!

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Shraddha Tripathi link
4/2/2018 11:18:29 am

I think these are great tips for new ones and i am a beginner. Would apply most from here. thanks

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Khushboo
4/2/2018 12:18:26 pm

These are really some very useful tips. I would definitely try to implement them. It's very informative post for all bloggers.

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Amanda
4/2/2018 12:27:05 pm

Social media is a mind field. Thankyou for your tips.

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Akamatra link
4/2/2018 02:45:45 pm

These are actually great and practical tips! Something everyone can use to better their social media presence!

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Danielle Fox
4/2/2018 04:41:53 pm

The graphics are great! I think that making them visually impressive and the right size is helpful.

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Lavanda Michelle link
4/3/2018 08:35:09 am

These are some amazing tips! I'd love to try these out. Thanks for sharing.

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David Allen Elliott link
4/3/2018 01:58:39 pm

I have used Facebook and IG for marketing campagins in the past. I would say facebook has worked slightly better but I haven't targeted on IG all that well. Maybe I should try twitter. I haven't done it yet to be honest.

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Msddah link
4/3/2018 08:37:22 pm

Such a great post for engagement. Thanks for sharing there is never too much to learn regarding this.

Reply
Shirley link
1/13/2021 02:04:19 am

Thanks for posting tthis

Reply



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