12 Social Media Marketing Tips You Can Use Today

Social media marketing keeps getting harder. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my Instagram and Facebook business page? How do I stand out in the crowd? And more.
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Here are some tips you can integrate into your routine today to improve your reach.

1. Double check graphic sizes before creating any graphics for your ads as they are always changing. If you use a program such as Canva, their templates are usually current with size requirements.
2. Incorporate graphics of people as these often convert better than graphics of things. Think about what you relate to most. Is it interesting people or objects? Now how does that apply to your target audience?
3. Ask meaningful questions and reply to your followers. Social media marketing is about the conversations you can start or join that advance engagement. 
4. If you choose to boost a post or use paid ads, narrow your target. For example, instead of Men and Women in the U.S. between 18 and 65, target Women in the Northeast. between the ages of 30 and 50. This should reflect your target market. You’ll get more engagement, get more results, and reduce costs.
5. Instagram and Facebook are red hot platforms; however, try boosting blog posts on Twitter instead. Twitter has a lower cost per click. If you’re successful, then do it on Facebook & Instagram too.
6. On Twitter and Instagram, create actionable hashtags like #betterforit that Nike Women used in one of their campaigns. You’ll get more attention.
7. Leverage life events in your social campaigns to make a huge impact on your audience. For example, share pictures from a dinner out with clients or your 40th birthday and share how these relate to your follower’s interests and needs.
8. Try bypassing the landing page by using “call now” buttons so you can talk directly to potential customers or sell directly without a landing page.
9. Social needs to be hyper-visual. Create a beautiful visual experience for your followers on social media. Be sure to stay on brand with colors, fonts and messaging.
10. Focus on building communities on social with #hashtags on Twitter and Instagram, also with groups on Facebook.
11. Use live events to increase engagement. You can use Facebook Live, Twitter Live, or Instagram to go Live.
12. It’s important to monitor your social media marketing activities whether paid or free to ensure that the time and money you spend is getting the results you expect. Use this information to constantly tweak your marketing tactics.

Are you overwhelmed with social media? Unfortunately, or fortunately, it is necessary to market your business. The good news is, you don’t have to go it alone. Contact me to see how I can help.