Social networking allows you a greater opportunity to connect with potential customers. It provides you with a perfect springboard to increase your online visibility, build relationships and gain valuable information that you can use to make educated decisions for business growth.
Through strategic social networking activities, you will be able to reach out and engage with previously inaccessible market.
Below are three smart steps that you can take today to help ensure the success to your social networking efforts.
1. Keep looking for new ways to expand your networks
One thing about networking on various social media is that it keeps evolving. Avoid complacency by not settling down with what you’re doing right now. Always aim to get better every day by trying out new ideas and ways of expanding your market reach.
If you’re currently doing great on Twitter and Facebook, that’s well and good. But don’t just settle there. Start building a brand presence on other rising social media channels like Google+ and Pinterest.
2. Be organized
Knowing what you want, right off the bat, is very important. Also equally important is knowing what you can offer to your audience to achieve what you want.
With that said, you have to be properly organized when creating your social networking plan, and go from there.
3. Always follow through
This single easy step can do magic to your sales acquisition efforts. Keep the lines of communication open with your prospects. Touch base every once in a while and be sure to keep on top of your prospect’s current situation.
Apply the 3/6 golden rule of social networking, in which you contact her 3 times in a 6 week period. If she doesn’t engage back within the designated time frame, it would be best to move on.
One of our goals at MACsWomen’s Group is to help women business owners achieve greater success online. Hopefully those tips above would offer up some help with attaining your growth target.