3 Ways to Improve Your Customer Satisfaction

Customer satisfaction is one area of business that you literally can always improve upon. In particular, owners of small businesses often depend heavily on excellent customers service availability in comparison to larger corporations. great customer service is also about knowing how to handle problems, responding to and resolving issues—something at which agile small businesses can often excel. If fantastic customer satisfaction is your goal, then read further to see what tips we here at MACs Women think will get you there. Here are three simple things you can do to increase your customer satisfaction. 


1. Remember the Golden Rule.
The Golden Rule, if you do forget what it is, is always treat others the way you would like to be treated. We all most likely learned this at some point in our lives, and probably have followed it to some degree. But the Golden Rule can be applied to business relations as well! Ask yourself this: if you were a customer at a small business similar to your own, how would you like to be treated? Analyze your answer, and ask your team the same question. By creating a general outline of what you and your team think of as desirable customer service, you can begin to provide exactly that.

2. Set up a focus group.
Invite a random group of your customers to chat about your customer service. This can be either an in-person discussion or an online conference session. Make them feel at ease and ask them their opinions about your various customer service practices. Whatever you do, don't defend, justify or argue with your customers. Just ask questions and take good notes. Follow up with a sincere ‘Thank you for your time!’

3. Communicate clearly and respond quickly. 
Communication is the key to success in both business and personal relationships. Customers will become dissatisfied if they cannot efficiently obtain answers to their questions or complaints. Quick and accurate response to customer complaints, whether in person, by telephone, or through email, removes frustration and increases customer satisfaction. These simple communication strategies will ensure that your customers know what to expect when dealing with your business.


A small business relies heavily on customer service to drive sales and succeed. With excellent customer service and satisfaction, your business will keep their customers happy on a long-term basis, which is often the key to the success of a business. Happy customers will continue to patronize your business over long periods of time, which is crucial. Follow these tips to increase your overall customer satisfaction!


What have you done to increase the satisfaction of your customers? Do you have any tips that you swear by as a business owner or customer service representative? Let us know in the comment section below!