Running your own company always requires you to put in the extra hours and for startups, it can even be a 24-hour job. But no matter how busy and how stressful things get, the two main players of business should never get neglected – the customers who make the sales and people who helped you close these sales.
That said, here are 4 business maxims that you should always keep in mind so that you’ll have a productive staff, loyal customers, and a growing business:
1. A good product can even be better with a good sales team. Yes, it’s true that a good product can market itself, but when you’re just starting out, it does take effort to let your target audience know how great your product is.
Once you make the first few sales and your customers get satisfied with their buying experience, that’s when the magic of having a great product comes in. You’ll find out that with loyal customers ready to back up your claims as to how good your products are, selling becomes a bit easier and marketing a bit cheaper.
And to be able to even maximize your sales potential, you need a team of top-performing sales representatives.
2. Sales/customer representatives should be paid well. Skilled and hardworking sales representatives bring in consistent revenue to your business. And, most of the time, sales representatives serve as front-line contact of the company. The quality of your customer service has a great impact on customers’ impression of your company.
Recognize the value they bring to your company by compensating them well.
3. The customer is always right. Cliché, I know, but nonetheless true. Your customers are the best judge of your business. They judge with their money. If your business is good, they buy; otherwise they buy elsewhere.
4. Your most unhappy customers are your greatest source of learning. Of course, no entrepreneur would want to hear their customers complaining. But a complaining customer means that he or she still wants to continue doing business with you if the issue gets resolved.
Not only will you get the chance to save an almost-lost sale, you’ll also be able to determine the areas in your products or service that needed improving.
How about you? As a startup what are the business maxims that you currently follow?