Over the years, LinkedIn has become more than just a job resource. It has now become a tool for professionals to connect, discuss, and ask questions and get answers from industry experts.
Following are 4 of the mistakes that most people make on LinkedIn and how you can avoid them:
Blunder 1: Your Profile is Just All About “What You Do”
LinkedIn is known to be THE network for professionals, so people obviously see this as an opportunity to talk about their professions and what they do. But if you really want people to start taking interest in you, tell them how you or your company can help them instead of just telling them what you do. It’s the same as marketing a product – you highlight the benefits more than the product features.
So instead of just putting “Online Marketing Director”, it would be best to add something like “I help business owners market their products online in the most effective & cost-efficient way possible”.
Blunder 2: Your Most Important Message is Not Reaching Them RIGHT AWAY
Most people who buy magazines/newspapers by impulse bought them because of the headline. The picture or text on the headline grabbed their attention and piqued their interests, resulting in them buying it. Whatever’s inside is just bonus for them. Your LinkedIn profile summary should work like this.
Always remember that anyone visiting your LinkedIn profile is just one click away from getting distracted and leaving your page. This means that you should have an attention-grabbing, irresistible headline spanning across your profile that would pique their interest right away.
Blunder 3: You Don’t Update Regularly
Neglecting to update your profile can slow down the momentum of growth you have on your LinkedIn account. You need fresh content regularly to engage your audience and keep them coming back. If you fail to do that, you will more likely lose your audience. A lot of LinkedIn accounts die a natural death due to neglect and dormancy.
Blunder 4: You Simply Fail to Give Them a Positive Mental Picture
Give your target audience a mental picture of who you are, what makes you unique and most importantly how you can help them or make the world a better place. If you have not given your audience or painted for them a positive mental picture, your path to building a successful online brand will be much harder.