Study shows that networking can significantly increase your sales. On average, professionals who spent at least 6 hours per week doing networking activities could generate nearly half of the overall sales coming through referrals.
The research makes it clear, however, that spending a set number of hours networking with prospects is not the key to getting desired results. But rather it’s the quality of relationships you build, connecting with each individual that makes them feel valued and appreciated, which can then lead to sales.
Below are four effective ways to transform you business to be more appealing to customers.
Show genuine care
You spend time networking with people because you genuinely care about them. This is the right mindset you need to bring to the equation. When they see you showing genuine care and enjoying your time with them, they will find it easier and fun to engage with you.
Provide meaningful ways for people to engage with your company especially in this social media age.
Offer real benefits
Give your customers real benefits that really matter to them. Keep in mind that the customers today want more than just seamless experience using your business. They also want to be recognized and rewarded for their loyalty.
You want each person on the prospects list to be your friend, so treat them like it and be there for them. Offer them your time and energy. Help them out any way you can. Just let them know that your brand of business is something that they can rely on.
Zig Ziglar once said that “You can get everything in life you want if you will just help enough other people get what they want.”
Encourage feedback from customers
People love to be heard. Ask them a question about their experience using your business. Ask for clarifying details. If they say something negative, don’t take it personally. If it’s true, use it as an opportunity to offer them something better.
Networking in any form or shape requires a lot of patience and due-diligence. You may spend many hours of networking this week without a single sale, but if you are persistent and you help enough people and you continue to cultivate relationships with them, in a month or so, your efforts will bear fruit.
Over to you…
What’s your number one tip to building a strong customer relationship? Let’s hear it in the comment section.