Online marketing is a crucial aspect of every business. And to be able to make sure that you have an effective marketing strategy online, you have to look out for (and totally avoid) these top 5 online marketing blunders:
1. Poor quality content
With thousands of businesses competing to get the attention of the online market, it’s very important that you always create the best quality content/materials that you can come up with. Don’t write blog posts haphazardly just for the sake of writing. Don’t post, share or pin blurry and boring images. Don’t share links that can’t be of value to your audience or followers.
Also, you have to make sure that you double check everything first before you have them published online to avoid typos and other grammatical errors.
2. Neglecting on-page and off-page SEO
Yes, you need to write for your readers, not the search engine. But this doesn’t mean that you can altogether take on-page optimization and off-page linkbuilding strategy for granted. Search engines are just becoming more refined with their ranking algorithms – SEO is not dead and will never be.
4. Forgetting to monitor and measure
Benchmarking your online marketing activities is another very important element to achieving your goals. Without monitoring, strategic results may lead your marketing campaign off track. The internet marketing field keeps changing every day, so you have to make sure that you keep updating and fine-tuning your strategies before it’s too late.
5. Overlooking your competitors
Keeping tabs on your competitors is essential. One of the common mistakes committed by many webpreneurs is they’re too focused on their marketing strategies, and completely become disconnected from what’s really happening in the market, including competitor activities and behavior.
Staying in touch with external competitors environment is important. This will help you make sure that you have the competitive edge in the market, as well as always alert as to new techniques and technologies that competitors are actively using to effectively target the consumers.